Thursday 22 May 2014

Campaign Daily Fix - David Abbott, Annette King, Havas/Work Club, Justin Cooke, Three, Ocado, Guardian Labs

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Latest news
David Abbott: the principled perfectionist
22 May 2014, 08:00AM
David Abbott: the principled perfectionist
The AMV founder was one of the very best at his craft - and a good guy with it, friends and former colleagues tell John Tylee.
Claire Beale: For David Abbott, plain and simple words are enough
by Claire Beale,
22 May 2014, 08:00AM
Claire Beale: For David Abbott, plain and simple words are enough
In 1995, David Abbott published an article in D&AD's The Copy Book. It's superb. He begins: "I write with an Artline 200 Fine 0.4 Pentel - blue ink, never black. I generally work on A3 layout pads but will sometimes switch to an A4. Definitely low-te...
Ogilvy Group names Annette King as UK chief
by Maisie McCabe,
22 May 2014, 08:00AM
Ogilvy Group names Annette King as UK chief
Annette King, the chief executive of OgilvyOne in Europe, Africa and the Middle East, has been promoted to UK chief executive of Ogilvy Group.
Havas ties in Work Club founders in £30m deal
by James Swift,
22 May 2014, 08:00AM
Havas ties in Work Club founders in £30m deal
Havas has tied Work Club's founders into a six-year earn-out to avoid a "pump and dump" deal ahead of global expansion, according to Havas Worldwide's UK chairman, Kate Robertson.
Justin Cooke unveils social network for 'the Snapchat generation'
by Louise Ridley,
21 May 2014, 11:00PM
Justin Cooke unveils social network for 'the Snapchat generation'
Justin Cooke, the former Topshop chief marketing officer and founder of Innovate7, has launched a social network that enables people to share images accompanied by snippets of songs from iTunes.
Three seeks agency for direct marketing
by Louise Ridley,
22 May 2014, 08:00AM
Three seeks agency for direct marketing
Three, the mobile operator, has called a review of its direct marketing business, which has been held by Omnicom's TBCH since 2006.
Ocado seeks agency for advertising brief
by Louise Ridley,
22 May 2014, 08:00AM
Ocado seeks agency for advertising brief
Ocado, the online supermarket, has shortlisted advertising agencies ahead of a pitch.
Govt considers legislation on payment terms
by Maisie McCabe,
22 May 2014, 08:00AM
Govt considers legislation on payment terms
The Government is considering including legislation on payment terms in the Queen's Speech early next month.
Critical Mass' Campbell takes creative role at Guardian Labs
by Arif Durrani,
22 May 2014, 08:00AM
Critical Mass' Campbell takes creative role at Guardian Labs
Guardian Labs has hired the Critical Mass executive creative director, Alistair Campbell, to be its first creative director.
Promoted
The Thinkboxes Awards for TV ad creativity: Shortlist March/April
by Thinkbox,
19 May 2014, 09:30AM
The Thinkboxes Awards for TV ad creativity: Shortlist March/April
Babies crawling on the ceiling, lakes of milk, a diligent young gardener, adventurous cooks and the emergency services all feature in the March/April Thinkboxes awards for TV creativity.

________

Latest Work

Lastminute.com "Farage loves Europe" by Adam & Eve/DDB
22 May 2014, 08:40AM
Lastminute.com
Lastminute.com released a tactical ad using clips of Nigel Farage on the eve of the European elections. Adam Eve/DDB created the online spot, which mashes-up clips of Farage to make it appear as though the UKIP leader is advocating cheap holidays t...
Asda "gnomes" by VCCP
22 May 2014, 08:00AM
Asda
Asda has released another ad in its price-guarantee campaign, this time featuring a gnome in a mankini. VCCP created the spot, which opens on ordinary gnomes that, the voiceover says, represent rival supermarkets. As Shaggy s Boombastic kicks in, a...
McDonald's "pictogram" by TBWA\Paris
21 May 2014, 05:03PM
McDonald's
McDonald s has released a series of outdoor posters featuring pictograms of its most recognisable products. TBWA\Paris created the campaign, which comprises billboards with pictograms of a Big Mac, cheeseburger, fries, sundae, chicken nuggets or a Fi...
Pick & Turkey
Pick of the week: Fentimans, Sell! Sell!
22 May 2014, 08:00AM
Pick of the week: Fentimans, Sell! Sell!
James Swift is tickled by the new Fentimans spot: "Fentimans is unlikely to trouble the fizzy-drink giants, but that won t be the fault of its advertising. Sell! Sell! s interpretation of the adult soft drink line is a visual treat and the right to...
Turkey of the week: Kenco, Proximity London
22 May 2014, 08:00AM
Turkey of the week: Kenco, Proximity London
Justin Marshall became unexpectedly nostalgic for the Cherie Lunghi years after witnessing a Tweenies tribute act doing improvised "comedy" on Twitter: "If coffee had the same effect on me in the morning as this troupe of badly dressed Equity-card ho...

Also in the news

United Nations calls global pitch for digital brief
by Louise Ridley, 22 May 2014, 08:00AM
Environmentally friendly racing championship plots global campaign
by James Swift, 21 May 2014, 03:45PM
Robinsons-owner Britvic hires TH_NK in digital UK pitch
by Louise Ridley, 21 May 2014, 01:29PM
PPA plots Thinkbox-style marketing agency for magazines
by Louise Ridley, 22 May 2014, 11:04AM
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