Thursday 15 May 2014

Digital AM - McDonald's, Malibu, Hive, Pepsi Max, Amazon

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Digital AM

Latest news

From 'hashbrowns to hashtags', McDonald's UK finally declares it's lovin' Twitter
From 'hashbrowns to hashtags', McDonald's UK finally declares it's lovin' Twitter
by Alex Brownsell
15 May 2014, 09:00AM
It has long been a notable absentee in the Twittersphere, but McDonald's' UK business has finally signed up to join the social network.
Malibu launches global digital and social campaign to create 'best summer ever'
Malibu launches global digital and social campaign to create 'best summer ever'
by Ben Bold
15 May 2014, 10:48AM
Malibu is launching a digital and social media campaign asking consumers to come up with a list of 100 summer experiences, which will be undertaken by a selected group of friends, filmed by Malibu and posted on a dedicated YouTube hub.
Hive by British Gas rolled out to high-street with Apple Stores deal
Hive by British Gas rolled out to high-street with Apple Stores deal
by Ben Bold
15 May 2014, 08:37AM
British Gas customers can now buy the energy group's smartphone-controlled-heating package Hive from Apple Stores across the UK, thanks to a partnership with the iPhone owner's retail network.

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Future admits its digital numbers don't add up
Future admits its digital numbers don't add up
by Louise Ridley
15 May 2014, 08:00AM
Future, the British publisher of Total Film, T3 and the TechRadar site, has faced up to a sobering reality. In an e-mail to staff in the UK, the US and Australia this month, the chief executive, Zillah Byng-Maddick, gave a frank assessment of the com...
Amazon kicks off Euro creative pitch
Amazon kicks off Euro creative pitch
by James Swift
15 May 2014, 07:00AM
Amazon is looking for a creative agency to make a Europe-wide campaign to improve its public image.
Start-up Lix creates 3D drawing 'pen' for the doodle generation
Start-up Lix creates 3D drawing 'pen' for the doodle generation
by Loulla-Mae Eleftheriou-Smith
15 May 2014, 10:54AM
Why draw on paper when you can draw on thin air?
Pepsi Max lets football wannabes play for drinks with interactive vending machines
Pepsi Max lets football wannabes play for drinks with interactive vending machines
by Loulla-Mae Eleftheriou-Smith
14 May 2014, 11:03AM
Pepsi Max is letting aspiring football players use their skills to earn themselves free cans of ice cold cola.


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From the blogs

The shady world of sound-alikes in brand campaigns
Alison Corbett
15 May 2014, 10:18AM
Should we really be Using Instagram Now?
Gabrielle Sillars
15 May 2014, 9:15AM
Turkish Airlines epic pool dunk, and homeless man gets a home
Chris Quigley
15 May 2014, 9:01AM
Digital Sizzle co-founder Bryce Keane on BBQs, beards and Brainient
Rachel Bull
14 May 2014, 11:28AM
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