Media PM - Sexism and Silicon Valley, Media360 conference first day, Good Morning Britain, Channel 4

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08th May 2014

Sexism and Silicon Valley YouTube's new chief executive, Susan Wojcicki, on why women are so under-represented in the technology industry. Media360: Phone hacking is 'not a huge crime', says Daily Mail's Zitter Phone hacking is "not a huge crime" although it never happened at the Daily Mail or Mail on Sunday, according to the newspaper group's departing commercial leader. Is Good Morning Britain better than Daybreak? Can ITV's revamped breakfast show deliver the viewer numbers and pull in the advertisers, David Benady asks. Media360: Maxus's Pattison on why 'we need to act like dolphins' Lindsay Pattison, the chief executive of Maxus UK and chair of this year's Media360, has said media agencies, owners and brands need to behave like dolphins and be both innovative and social to stay ahead of other markets. Media360: Product first and marketing second, says Moonpig.com founder "Nothing has the impact and scalability of TV advertising", according to Nick Jenkins the founder of online greeting cards business Moonpig.com, but he said brands should focus on their product and customer first before marketing. Media360: Bailey's global brand boss Garbhan O'Bric on the 'power of place' Garbhan O'Bric, the Bailey's global brand director at Diageo, said that it was through understanding the importance of "place" that had taken the brand from "the bellwether of naffness" to being part of relevant, digital conversations. Channel 4 interested in Channel 5 ad sales contract Channel 4 would be interested in talking to Viacom about the ad sales contract for Channel 5, according to its chief executive, David Abraham, speaking as the broadcaster released its annual report. Outdoor is the front line for emotive political ads Some political posters are more controversial than others, and site owners are split on accepting them, David Benady writes. MEC out to prove that two heads are better than one With new-business billings already flowing following the ascension of Stuart Bowden and Jason Dormieux, MEC has enjoyed early success with its joint leadership model. Louise Ridley reports. Viacom buys Channel 5 for £450 million Viacom has agreed to buy Channel 5 from Northern & Shell for £450 million, four and a half times what the latter bought it for in 2010. Desmond proves TV still offers rich returns for the few remaining risk-takers Last week's sale of Channel 5 to Viacom for £450 million represents a fantastic return for Northern & Shell's owner, Richard Desmond, who acquired the broadcaster for £103.5 million four years earlier. Introducing supermarkets' new brand ambassadors: cheerful self-checkouts They're so common now that observational comedians make jokes about how observational comedians no longer make jokes about them. Do advertising and media get enough kudos from Govt? By appointing someone with no direct experience to the DCMS, does the Govt value the industry, Mark Banham asks. Women's titles capitalise on feminist renaissance Elle's new platform brings female-focused content under one roof as feminism regains popularity, Louise Ridley writes. Why independence still has value in media land Smart agencies with the confidence to go it alone can prosper in this age of media consolidation, David Benady writes. Channel 4 narrows loss to £16m despite revenue decline Channel 4 narrowed its deficit to £16 million, down 41 per cent year on year, despite overall revenue declining by two per cent. Is Sir Martin Sorrell's pay justified? At the age of 69, Sir Martin Sorrell is entitled to a Freedom Pass allowing him to travel for nothing on London's buses and Tubes, free prescriptions and cut-price cinema tickets. Latest blogs How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport. Business Media Manager , PPA Competitve, London (Central), London (Greater) Packaging Specialist , Guardian News & Media Limited competitive plus 40% bonus potential and attractive benefits, London (Greater) Digital OOH Account Manager , SYLEX Recruitment £28000 to £35000 per annum, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ... Content Sales Executive (Comedy Sector) (Video Seeding) , Lipton Fleming £25000 - £30000 per annum + commission, London (Central), London (Greater) Business Development Executive - Bespoke Content , Dragonfly Recruitment £25000.00 - £30000.00 per annum + Commission + Benefits, London (Central), London (Greater)

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