Media AM - Government increases comms budget, Radio Academy Awards, Maxus, the impact of online video

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13th May 2014

Government increases comms budget 22% to £289m The Government has upped its budget for proactive communications to £289 million for 2014/15, an increased of 22 per cent year on year, and will invite agencies to pitch for 40 briefs. Radio Academy Awards: Lisa Snowdon and Dave Berry win Breakfast Show of the Year Global Radio's 95.8 Capital FM Lisa Snowdon and Dave Berry took home Breakfast Show of the Year at the Radio Academy Awards last night, while Absolute Radio was named Radio Brand of the Year. Maxus makes PHD's Steve Williams North America CEO Steve Williams, the president of PHD New York and former chief executive of OMD Group UK, has been hired by WPP as chief executive of Maxus in North America, replacing Louis Jones. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. Is Good Morning Britain better than Daybreak? Can ITV's revamped breakfast show deliver the viewer numbers and pull in the advertisers, David Benady asks. Sexism and Silicon Valley YouTube's new chief executive, Susan Wojcicki, on why women are so under-represented in the technology industry. Outdoor is the front line for emotive political ads Some political posters are more controversial than others, and site owners are split on accepting them, David Benady writes. Things we like: Discovery at 25, Drinks Tube and Cameron at Free Radio Desmond proves TV still offers rich returns for the few remaining risk-takers Last week's sale of Channel 5 to Viacom for £450 million represents a fantastic return for Northern & Shell's owner, Richard Desmond, who acquired the broadcaster for £103.5 million four years earlier. Confused by services or Internet of Things? Look no further than these folks Payment terms debate unites media agencies The industry continues to face pressure from advertisers over extended payments and even upfront fees. By Mark Banham. Latest blogs How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.

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