| 5 digital learnings from a media monolith | | Jon Davie | | 21 May 2014, 10:54AM |  There's nothing journalists love more than writing about journalism. And there's nothing digital evangelists enjoy more than gloating about the shortcomings of pre-digital era organisations.
So last week's publication of a leaked New York Times memo created a perfect storm - 96 pages of analysis and recommendations about how to transform the operations of a media goliath.
| | | | How to manage brand reputation in social media | | Anna Cotton | | 21 May 2014, 8:30AM |  Another election, another Twitter blunder. A clutch of political hopefuls have (once again) come a cropper in the run-up to this week's local elections.
Tory council candidate David Bishop resigned earlier this month after retweeting anti-Islamic messages, while UKIP council candidate Harry Perry has been suspended by his party after tweeting that Islam was 'evil' and that homosexuality was 'an abomination'. UKIP candidate William Henwood keeps them company, resigning from the party last month after tweeting that comedian Lenny Henry should emigrate to a 'black country'.
| | | | Sponsored: Introducing Internet World 2014 | | Jenny Purves | | 21 May 2014, 8:15AM |  This content is brought to you from our partner UBM
Introducing Internet World 2014, the flagship event of London Technology Week, which will offer IT, technology and digital marketing professionals the chance to network with new and old colleagues and also get access to a world class education programme.
| | | | Does movie marketing actually work? | | Chris J Reed | | 21 May 2014, 2:58AM | It seems like every week a new blockbuster film from a famous franchises is being unleashed into cinemas. Transformers follows X-Men follows Godzilla follows Spiderman. Is it the brand name that's selling these films or clever marketing? Does the marketing even matter?
| | | | | Social news from Brand Republic | | | | | | | | | | | | |
No comments:
Post a Comment