Media PM - Google leapfrogs Apple, Hearst, My Media Week, Route, Future

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21st May 2014

Google leapfrogs Apple to claim most valuable global brand title Google has overtaken Apple as the world's most valuable brand, according to the BrandZ Top 100 ranking, having grown 40% in the last year, while arch rival Apple fell 20%. Hearst promotes Michael Rowley to MD of brands Hearst Magazines UK, the publisher of Cosmopolitan, Elle and Esquire, has promoted Michael Rowley, the group publishing director for its weekly and lifestyle publications, to the new role of managing director, brands. My Media Week: Jamie Wilson This week, Jamie Wilson, managing director for sales, Northern Europe and MENA, Perform, meets the Premier League and NFL, inks a major deal for Perform's sport content player, ePlayer, and has a close shave on a Boris Bike. It cost £19m to create. Is Route worth it? The audience measurement system took five years to make, but is it fulfilling its potential? Maisie McCabe reports. Future admits its digital numbers don't add up Future, the British publisher of Total Film, T3 and the TechRadar site, has faced up to a sobering reality. In an e-mail to staff in the UK, the US and Australia this month, the chief executive, Zillah Byng-Maddick, gave a frank assessment of the company's performance. Viacom has a decision to make about C5 sales Arif Durrani explores what the future might hold for the broadcaster's commercial operation after its pending sale. Whether viewing, reading or surfing, Britain's media addicts can't get enough There was a fantastic amount of tub-thumping going on at Media360 last week, with many clearly feeling reinvigorated amid what Claire Enders dubbed our "wonderful economic revival". Advertising zombies are breeding - and they want to suck the life out of you It hit me last week. Perhaps I'm getting more sensitive as I ripen. But I saw some new work on the telly box and found myself reeling at how impersonal it has all got. How Lewis is beginning to make innovation pay at C4 4oD still offers something YouTube can't, Channel 4's head of digital innovation and partnerships tells Arif Durrani. Latest blogs Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. European Sales Manager , Carreras Lathane Associates - CLA £40,000 per annum plus £10,000 OTE, Homeworking / South East England / South West England / London (Central), London (Greater) Sales Agency Account Manager , Greene Media Network up to £27,000 basic (dependant on experience and contacts), realistic OTE 40K, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Account Manager - Digital Motoring Division , Dennis Publishing £30-55,000 OTE Depending on experience, London (Central), London (Greater) Senior Sales Executive - Energy Intelligence Portfolio , Dragonfly Recruitment £25000.00 - £30000.00 per annum + Commission + Benefits, Oxfordshire Senior Advertising Sales Executive , Media Square Recruitment £25,000 - £35,000 + Uncapped Commission + Benefits, London (Central), London (Greater)

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