Media AM - Google, Daily Mail, Visa, Dennis Publishing, David Abbott, media business rankings

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30th May 2014

Google releases 'right to be forgotten' form for EU users Google has set up an online form for European users who wish to request the removal of links to personal details from the search engine, following a court ruling that enforced consumers' "right to be forgotten". Things we like: Mr Porter's City catwalk, Telegraph's Toolkit and Channel 4's weather deal Some things in the media business we liked in the week up to 30 May, and one thing we didn't. NRS Padd: Daily Mail titles command highest print and digital readership in UK The Daily Mail, Mail on Sunday and Mail Online form the most read newspaper brand in the UK, according to the latest figures from the National Readership survey. Visa launches World Cup campaign with Usain Bolt Visa Europe, which is an official sponsor of the 2014 World Cup, has released a TV campaign featuring champion sprinter Usain Bolt. Dennis Publishing on AOP's five principles for native advertising Gary Rayneau, the head of digital sales at Dennis Publishing, explains how an Association of Online Publishers-backed roundtable arrived at five principles for native advertising. Newsworks' Rufus Olins talks big creative ideas in the digital sphere Is it too late to pay our own tribute to David Abbott? We hope not. His passing last month was marked by appreciations not just in the advertising trades but also in the wider business press and the mainstream obituaries pages, and this breadth of appreciation was in itself a mark of his importance. Media business rankings 30 May 2014: MEC's two big wins ensures it stays at the top of the league. Trading Places: this week's people moves Wieden & Kennedy London unveils two senior planning department promotions, while marketing chief Mike Hoban is set to leave Thomas Cook, in this week's round-up of people moves in advertising, marketing and media. Top 10 most complained about ads of 2013 Neglected Marmite jars being rescued, the Home Office's 'Go Home or Face Arrest' campaign, and ads for Pussy Drinks were among the most complained ads for 2013. What can Mercedes' misfortune teach advertisers about bot fraud? Duncan Trigg, the chief executive of Project Sunblock, the content verification service, shares his thoughts on research that found a sample of Mercedes-Benz ad impressions were mostly created by bots. Jones not planning to let GQ go out of fashion The GQ editor explains how quality writing and a commercial outlook helped the magazine avoid the fate of its competitors. By Arif Durrani. Content: now everyone's talking about it, but what does it actually mean? There is a reason why Eskimos have 100 different words for snow. Right now, the media industry can learn a lot from this. How to make a splash with 'brand journalism' If done right, branded content can be equally as engaging and meaningful as traditional journalism, says Lewis D'Vorkin. Advertising inflation on the rise as TV viewing declines Could greater investment in programming boost commercial TV viewers, thus combating ad inflation? By David Benady. We must put rivalry aside to grow the talent pool on which our industry relies It's a small world, advertising. Barely a week goes by without bumping into someone you last saw in a trading estate reception or on a sweaty university dance floor. We're a tight social group, which can be fun. However, it's also testament to the narrowness and homogeneity of the industry as a whole. Immediate makes £24m raid on ailing Future Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval. Latest blogs Why it's time to confine media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores.

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