England's World Cup squad according to Twitter | Polly Becker | 12 May 2014, 11:36AM | For those obsessed with speculating on England’s World Cup squad, where better to get an informed summary than Twitter? The social listening team at agency Cake has formulated an infographic to show how the potential squad might line up based on what fans have been saying on Twitter this season. Thoughts?
| | | | | The role of digital in editorialised content | Alan Moffat | 12 May 2014, 8:35AM | It's a growing trend for retailers to venture into the media space; producing high-quality editorial content which provides customers with a reason to engage with their brand beyond a simple purchase. Some brands are choosing to invest in TV and print, but now even digital channels are undergoing a re-design to better engage consumers and drive purchasing with editorialised content very much at the heart.
| | | 150-year-old John Lewis can still teach e-commerce startups a trick or two | Mano Manoharan | 09 May 2014, 1:56PM | The Not So Secret E-Commerce Entrepreneur continues... I am on a mission to rid the planet of dirty tongues - with a deluxe range of tongue cleansers, sold via e-commerce. I am almost ready for launch of the AMANO Tongue Cleanser, all the key marketing elements are almost in place.
| | | | | Social news from Brand Republic | | | | | | | | |
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