Tuesday 27 May 2014

Breaking news from Brand Republic -Apple, adidas, WPP, BR Digital Awards, John Lewis

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Apple gets ready to take on Google with smart home tech
Apple gets ready to take on Google with smart home tech
by Alex Brownsell
27 May 2014, 08:30AM
Apple is set to announce its move into the 'internet of things', with its iPhone and iPad devices becoming remote controls for lights and household appliances.
Adidas promises to exclude consumers unless they opt '#Allin' to World Cup campaign
Adidas promises to exclude consumers unless they opt '#Allin' to World Cup campaign
by Alex Brownsell
27 May 2014, 08:55AM
Adidas is demanding viewers opt "All in" with its World Cup marketing campaign, the largest in its history, or else it will cease communications to those consumers for the duration of the tournament.
WPP's AKQA takes 20% stake in Tunepics
WPP's AKQA takes 20% stake in Tunepics
by Maisie McCabe
27 May 2014, 09:39AM
WPP's AKQA has a near 20 per cent stake in Tunepics, the social network launched last week by the former Topshop chief marketing officer Justin Cooke.
Vine booth announced for BR Digital Awards
Vine booth announced for BR Digital Awards
by Rachel Bull
27 May 2014, 09:56AM
Guests at this year's Brand Republic Digital Awards on 3 June will have the chance to record eight-second video memories of their night in our industry-first Vine booth.
John Lewis to incubate iBeacon and smart home technology in JLAB unit
John Lewis to incubate iBeacon and smart home technology in JLAB unit
by Matthew Chapman
27 May 2014, 08:35AM
John Lewis has revealed the five finalists of its JLAB technology incubator, with ideas including 3D room planners, an in-store entertainment system using iBeacons, and in-store tracking sensors.
Post Office kicks off marketing hiring spree to boost commercial ambitions
Post Office kicks off marketing hiring spree to boost commercial ambitions
by Alex Brownsell
27 May 2014, 08:42AM
The Post Office is recruiting a trio of senior marketers, as the business seeks to meet its ambitions of becoming a "commercially viable" multichannel retailer.
What Facebook's ask button means for advertising
What Facebook's ask button means for advertising
by Owen Farrington
27 May 2014, 08:00AM
This week Facebook unveiled a new feature that allows people to ask their friends about their relationship status. Owen Farrington, the head of social media at BMB, explains what the tool means for advertising.


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