| Is your experiential idea portable? | | 06 May 2014, 8:48AM | 
You know the feeling you get when someone tells a story, and ends up trailing off with "well, I guess you just had to be there…" Well, that's the kind of dead fish many experiential campaigns serve up on a daily basis.
| | | | Putting mobile interaction into action | | 06 May 2014, 8:30AM | 
There was a time when the idea of a group of people sitting in their living rooms with a television on was viewed as the height of anti-social behaviour.
Television, or so we were told, actively reduced the number of social interactions we took part in each day and was labelled as a scapegoat for the 'lost art of conversation'.
| | | | Understanding global device traffic in a multi-screen world | | 06 May 2014, 7:30AM |  In case you hadn't noticed, there has been an explosion in the number of smartphone and tablet devices on the market today. During the last decade, thousands of new connected devices on a range of different platforms have emerged to transform the way we consume and engage with content.
| | | | Engaging shoppers via mobile: you can if you know where to look | | 02 May 2014, 10:30AM |  We recently filmed 2,000 shoppers in and around retail sites on London's Oxford Street and in central Guildford – including John Lewis, Debenhams and House of Fraser - to find out where people are most likely to use their mobile phones. Doing this would uncover opportunities for retailers and other brands to create mobile encounters with shoppers.
| | | | | Social news from Brand Republic | | | | | | | | | | | | |
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