Wednesday 21 May 2014

Digital AM - Facebook, Yahoo, Newsworks tablet study, Game Group, Vodafone

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Digital AM

Latest news

Facebook expands $1m-a-day premium video ads to UK
Facebook expands $1m-a-day premium video ads to UK
by Matthew Chapman
21 May 2014, 11:00AM
Facebook has begun the international roll out of its premium video ads service, which appears in the News Feed and plays ads automatically without sound as soon as they appear on screen.
Yahoo Stream Ads launches in UK
Yahoo Stream Ads launches in UK
by Arif Durrani
21 May 2014, 09:10AM
Yahoo started to roll out its native advertising service Yahoo Stream Ads in the UK and Ireland this week, designed to offer brands context-based messages within its news stream.
Newsworks tablet study finds ad response up to 40 times higher than online
Newsworks tablet study finds ad response up to 40 times higher than online
by Arif Durrani
20 May 2014, 12:05PM
Response to advertising in tablet editions of newspapers is up to 40 times higher than that tracked online, according to the industry's first study commissioned by Newsworks.

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Game Group hands European advertising to 101
Game Group hands European advertising to 101
by James Swift
20 May 2014, 04:12PM
Game Group, the video games retailer, has appointed 101 to handle its advertising across Europe.
Vodafone uses 'social dictionary' to save dying Mexican language
Vodafone uses 'social dictionary' to save dying Mexican language
by Louise Ridley
20 May 2014, 11:05AM
Vodafone is trying to resurrect the Mexican language Ayapaneco by reuniting its last two native speakers and founding a language school and "social dictionary".
Holograms: How to give your brand the Michael Jackson effect
Holograms: How to give your brand the Michael Jackson effect
by Dave Keegan, general manager, SquareZero
20 May 2014, 10:00AM
Holograms are one of the few guaranteed ways to really take people's breath away and yet the branding opportunities they offer are being over-looked, argues SquareZero general manager Dave Keegan (below).


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From the blogs

How to manage brand reputation in social media
Anna Cotton
21 May 2014, 7:30AM
Does movie marketing actually work?
Chris J Reed
21 May 2014, 2:58AM
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Rob Blackie
20 May 2014, 8:10AM
What's next for out of home?
Roman Greze
20 May 2014, 8:00AM
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