Friday, 9 May 2014

Media AM - Publicis Omnicom merger breakdown - rivals react, Media360, Trading Places

Media AM Bulletin

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Media AM Bulletin
09th May 2014
Publicis Omnicom rivals regret that merger has fallen apart
Publicis Omnicom rivals regret that merger has fallen apart
As far as WPP and Dentsu Aegis Network (DAN) are concerned, the end of the prolonged pre-merger process between Publicis and Omnicom came a little too soon.
Publicis Groupe and Omnicom cancel $35bn merger
Publicis Groupe and Omnicom cancel $35bn merger
Publicis Groupe and Omnicom have called off their $35 billion (£21 billion) merger, citing difficulties in completing the transaction within a reasonable timeframe.
Media360: What we learned from Google Creative Labs
Media360: What we learned from Google Creative Labs
Steve Vranakis, creative director at Google Creative Labs, spoke about his transition from "the digital guy" at an ad agency to becoming one of the least digital people when he started work for Google.
Media360: 'Look at what the rest of the industry is doing, then do the opposite'
Media360: 'Look at what the rest of the industry is doing, then do the opposite'
'The most important people in business - the customer and the producer - are the people getting screwed' says Naked Wines' MD.
Media360: 45% of people working in media would resign tomorrow
Media360: 45% of people working in media would resign tomorrow
Nearly half of staff in media companies would leave their company tomorrow if they were offered another job, according to a survey from the company behind The Sunday Times Best Companies to Work For list.
Media360: Bailey's global brand boss Garbhan O'Bric on the 'power of place'
Media360: Bailey's global brand boss Garbhan O'Bric on the 'power of place'
Garbhan O'Bric, the Bailey's global brand director at Diageo, said that it was through understanding the importance of "place" that had taken the brand from "the bellwether of naffness" to being part of relevant, digital conversations.
Trading Places: this week's people moves
Trading Places: this week's people moves
IPG Mediabrands hires Dean Donaldson to lead innovation and Ben Padley becomes the marketing boss at Phones4U, in this week's round-up of people moves in advertising, marketing and media.
Outdoor is the front line for emotive political ads
Outdoor is the front line for emotive political ads
Some political posters are more controversial than others, and site owners are split on accepting them, David Benady writes.
Is Good Morning Britain better than Daybreak?
Is Good Morning Britain better than Daybreak?
Can ITV's revamped breakfast show deliver the viewer numbers and pull in the advertisers, David Benady asks.
Things we like: Discovery at 25, Drinks Tube and Cameron at Free Radio
Things we like: Discovery at 25, Drinks Tube and Cameron at Free Radio
Desmond proves TV still offers rich returns for the few remaining risk-takers
Desmond proves TV still offers rich returns for the few remaining risk-takers
Last week's sale of Channel 5 to Viacom for £450 million represents a fantastic return for Northern & Shell's owner, Richard Desmond, who acquired the broadcaster for £103.5 million four years earlier.
Media business rankings
Media business rankings
9 May 2014: Goodstuff Communications lands Wren Living, while MediaCom is a new entry after winning eBay.
Latest blogs
How close can Route get to programmatic buying?
How close can Route get to programmatic buying?
In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores.
Trading desks: Are independents the answer to client concerns?
Trading desks: Are independents the answer to client concerns?
Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores.
What needs to happen for ad viewability trading to succeed?
What needs to happen for ad viewability trading to succeed?
Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.
Programmatic targeting: Why we're approaching the end of the media category
Programmatic targeting: Why we're approaching the end of the media category
The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.
All media should take a leaf from radio: relationships - you have to work at them
All media should take a leaf from radio: relationships - you have to work at them
All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.
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