Media AM - Media360, BSkyB, Time Out, BlackBerry, Newspaper ABCs

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12th May 2014

Media360: Media is 'not a zero-sum game' says Claire Enders Advertisers must remember that FMCG consumers live a "multi-layered existence" using up to 15 types of media a day, argues Claire Enders, the chief executive of Enders Analysis. BSkyB in talks to buy Sky Deutschland and Sky Italia BSkyB has had preliminary discussions about the potential acquisition of 21st Century Fox's interests in Sky Deutschland and Sky Italia. Media360: Sky IQ and Dunnhumby announce ad partnership Sky IQ, the viewing intelligence arm of BSkyB, and Tesco's customer science company Dunnhumby, are bringing together their data to offer better targeting and accountability. Time Out Group buys Hugecity Time Out Group has bought the US-based event discovery platform Hugecity. Media360: Be a jockey on Twitter, says David Schneider Brands should keep tweets short, funny and human, according to the comedian and actor David Schneider, who has co-founded a company that specialises in social media platform Twitter. BlackBerry pursues recovery with Z3 'budget' handset launch BlackBerry this week kicks off its attempt to reinvigorate global sales with the launch of a "budget" smartphone aimed at emerging markets. Newspaper ABCs: Print circulations for April 2014 The latest circulation figures from the Audit Bureau of Circulations for April 2014. Creature wins TV brief from hotel booking start up Top10.com, the hotel booking start up, has picked Creature London to create its first TV campaign. Sexism and Silicon Valley YouTube's new chief executive, Susan Wojcicki, on why women are so under-represented in the technology industry. Outdoor is the front line for emotive political ads Some political posters are more controversial than others, and site owners are split on accepting them, David Benady writes. Is Good Morning Britain better than Daybreak? Can ITV's revamped breakfast show deliver the viewer numbers and pull in the advertisers, David Benady asks. Things we like: Discovery at 25, Drinks Tube and Cameron at Free Radio Desmond proves TV still offers rich returns for the few remaining risk-takers Last week's sale of Channel 5 to Viacom for £450 million represents a fantastic return for Northern & Shell's owner, Richard Desmond, who acquired the broadcaster for £103.5 million four years earlier. Media business rankings 9 May 2014: Goodstuff Communications lands Wren Living, while MediaCom is a new entry after winning eBay. Confused by services or Internet of Things? Look no further than these folks Payment terms debate unites media agencies The industry continues to face pressure from advertisers over extended payments and even upfront fees. By Mark Banham. Latest blogs How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.

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