| | |  | | | | | | | ITV has confirmed global financial group Santander and beer brand Carling will join Sony as official sponsors of the broadcaster's coverage of the Fifa World Cup in Brazil next month. | | | | | | | | | |  | | | | | | | Omnicom, the owner of the OMD and PHD media networks, has followed Publicis Groupe and signed a major advertising deal with Twitter. | | | | | | | | | |  | | | | | | | News UK continues to expand its membership package with the launch of an app dedicated to sporting coverage in The Times and The Sunday Times, just in time for the Fifa World Cup. | | | | | | | | | |  | | | | | | | Arena has been awarded the £2m Canti media account following a pitch against CW Content Works. | | | | | | | | | |  | | | | | | | Engine is opening its social media content agency Moment Studio in the UK, with the WCRS client Warburtons. | | | | | | | | | |  | | | | | | | Channel 4 is to broadcast a live performance from the singer songwriter Sam Smith on Friday night, as part of a deal with Google Play, MediaCom, The Outfit and Universal Music. | | | | | | | | | |  | | | | | |  | | | | | | | Are media agencies viewed as offering a serious career option and a fun working environment, David Benady asks. | | | | | | | | | |  | | | | | | | Mindshare's new strategic lead on Chanel and HSBC talks to David Benady about breaking the boundaries between creative and media and servicing brands on a global level. | | | | | | | | | |  | | | | | | | It is hoped that this week's annual get-together of the magazine industry will be nothing short of revolutionary. More than 500 media executives are expected at the PPA's Reinvented event: a name designed to convey the change that has already taken place across the business, although I'd argue something less complete - such as "Reinventing" - would be more appropriate. | | | | | | | | | |  | | | | | | | As social media becomes awash with football chat, advertisers are finding ways to make a presence. By Catherine Turner. | | | | | | | | | |  | | | | | | | The 'right to be forgotten' decision could threaten online content and compromise data. Chantelle Dietz investigates. | | | | | | | | | |  | | | | | | | With January's CES now a fading memory, the technology trends that emerged may seem miles from reality. But reinventing the future of media relies on engaging with the kernels of opportunity emerging from the jungle of gadgets and gizmos in Las Vegas. | | | | | | | | | | | | | | | | |  | | | | | | | Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. | | | | | | | | | |  | | | | | | | Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. | | | | | | | | | |  | | | | | | | TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. | | | | | | | | | |  | | | | | | | In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. | | | | | | | | | |  | | | | | | | Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. | | | | | | | | | | | |
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