Media PM - Future, Rajar Q1 2014, Viacom, Google EU ruling reaction, advertising zombies

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15th May 2014

Future admits its digital numbers don't add up Future, the British publisher of Total Film, T3 and the TechRadar site, has faced up to a sobering reality. In an e-mail to staff in the UK, the US and Australia this month, the chief executive, Zillah Byng-Maddick, gave a frank assessment of the company's performance. Rajar Q1 2014: Commercial radio closes in on BBC The small gap in weekly reach between BBC radio and its commercial rivals tightened in the first quarter of this year, according to the latest Rajar audience listening figures. Rajar Q1 2014: Magic secures lead over Capital in London radio battle Bauer Media-owned Magic 105.4 has won the race for London's most popular commercial radio station title, propelling it into the top spot for the first time since 2012. Viacom has a decision to make about C5 sales Arif Durrani explores what the future might hold for the broadcaster's commercial operation after its pending sale. Five things agencies need to know about the EU's 'right to be forgotten' ruling Following the European Court of Justice ruling that supported the "right to be forgotten" earlier this week Charles Ping, the chief executive of Fuel, gives his view on what agencies need to consider. Advertising zombies are breeding - and they want to suck the life out of you It hit me last week. Perhaps I'm getting more sensitive as I ripen. But I saw some new work on the telly box and found myself reeling at how impersonal it has all got. How Lewis is beginning to make innovation pay at C4 4oD still offers something YouTube can't, Channel 4's head of digital innovation and partnerships tells Arif Durrani. It cost £19m to create. Is Route worth it? The audience measurement system took five years to make, but is it fulfilling its potential? Maisie McCabe reports. Claire Beale: Perils of placing corporate greed over creative deed Now, where was I? Ah... creativity. I really wanted my first column back in this slot to be a thoroughly indulgent wallow in creativity, face buried sniff/taste deep into brilliant work. But then the Publicis-Omnicom merger collapsed, and creativity took a back seat. Which, come to think of it, is one of the reasons Publicis Omnicom Group looked like a failure from the off. Whether viewing, reading or surfing, Britain's media addicts can't get enough There was a fantastic amount of tub-thumping going on at Media360 last week, with many clearly feeling reinvigorated amid what Claire Enders dubbed our "wonderful economic revival". Rajar Q1 2014: Heart reclaims top national commercial spot Heart proved to be the national commercial radio behemoth in the first quarter of 2014, reclaiming its position as the biggest national commercial brand after its weekly reach increased by 26.2 per cent to 9.1 million listeners. My Media Week: Ann Wixley This week, Ann Wixley, creative director, OMD, soaks up inspiration in London's rival city, New York, where she looks back on a year spent establishing a creative team. Publicis/Omnicom split could lead to agency price war The collapse of the Publicis Groupe and Omnicom merger could trigger an agency price war, according to financial analysts, who believe the deal never made financial sense. Tracy De Groose to lead Dentsu Aegis UK Tracy De Groose, the chief executive of Carat UK, has been appointed to the newly created role of chief executive at Dentsu Aegis Network UK. ITV signs deal with Sony to be World Cup sponsor ITV is believed to have landed Sony as a multimillion-pound sponsor for this summer's World Cup and is in final talks to secure alcohol and finance brands. Latest blogs Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Entry Level Digital Advertising Sales Executive , Shape Media £19,000 basic plus commission, London (Central), London (Greater) Packaging Specialist , Guardian News & Media Limited competitive plus 40% bonus potential and attractive benefits, London (Greater) Delegate Sales Executive , Aspire £22000.00 - £24000.00 per annum, London (Central), London (Greater) Media Sales Executive , Formula Won to £30k + great comm + bens, London (Central), London (Greater) / London (West), London (Greater) Digital Media Sales Executive , Haymarket Media Group up to £40k OTE, East Midlands Region / Leicestershire / Nottinghamshire / Loughborough, Leicestershire

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