Media PM - GQ, brand journalism, magazine advertising, commercial TV investment, developing media talent

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29th May 2014

Jones not planning to let GQ go out of fashion The GQ editor explains how quality writing and a commercial outlook helped the magazine avoid the fate of its competitors. By Arif Durrani. How to make a splash with 'brand journalism' If done right, branded content can be equally as engaging and meaningful as traditional journalism, Lewis D'Vorkin says. Are magazines still attractive to advertisers? Amid declining sales and ad revenues, do magazines remain a medium to be reckoned with, David Benady asks. Advertising inflation on the rise as TV viewing declines Could greater investment in programming boost commercial TV viewers, thus combating ad inflation? By David Benady. We must put rivalry aside to grow the talent pool on which our industry relies It's a small world, advertising. Barely a week goes by without bumping into someone you last saw in a trading estate reception or on a sweaty university dance floor. We're a tight social group, which can be fun. However, it's also testament to the narrowness and homogeneity of the industry as a whole. Claire Beale: We need more, not less, of the cult of creative leaders I was at one of those industry dinners recently where you get the chance to frock up and listen to someone famous tell you how they got there. I can't remember who the speaker was, but I remember the marketer who bounded up to me at the Champagne bit in a state of sweaty agitation. Immediate makes £24m raid on ailing Future Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval. Guardian hails 'landmark moment' with personalised, region-specific app The Guardian is celebrating "another landmark moment" with the launch of its new smartphone app, offering users increased personalisation and region-specific curation. News UK launches Times sports app News UK continues to expand its membership package with the launch of an app dedicated to sporting coverage in The Times and The Sunday Times, just in time for the Fifa World Cup. Content: now everyone's talking about it, but what does it actually mean? There is a reason why Eskimos have 100 different words for snow. Right now, the media industry can learn a lot from this. Facebook asks EC to review £19bn WhatsApp deal Facebook has asked the European Commission (EC) to review its $19 billion purchase of WhatsApp. Omnicom signs major ad deal with Twitter Omnicom, the owner of the OMD and PHD media networks, has followed Publicis Groupe and signed a major advertising deal with Twitter. Latest blogs Why it's time to confine media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Mobile media publisher manager , Ultimate Asset £38000 - £45000 per annum, London (Central), London (Greater) Business Development Manager , Major Players £30000 - £40000 per annum + Bonus and Benefits, London (Central), London (Greater) Account Executive , Formula Won Up to £32k + very strong comm + bens, London (Greater) / London (West), London (Greater) International Advertising Sales Executive , Formula Won £32-36k + great comm (OTE £20k plus), London (Greater) Digital Media Sales Executive , Formula Won Up to £25k + uncapped comm + great benefits, London (Greater) / London (East), London (Greater) / London (North), London (Greater) / London (S...

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