| | |  | | | | | | | David Vitty, who performed as Comedy Dave on the 'Radio 1 Breakfast Show' with Chris Moyles, is launching a production company that aims to take on ad agencies. | | | | | | | | | |  | | | | | | | It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. | | | | | | | | | |  | | | | | | | Adidas has become the first brand to paint entire Routemaster buses, as part of its "all in or nothing" World Cup campaign. | | | | | | | | | |  | | | | | | | Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval. | | | | | | | | | |  | | | | | | | Anthony Hogg, the commercial development director at TalkSport and Sport Magazine, has left the company just weeks before the group activates its live commentary rights to the 2014 Fifa World Cup. | | | | | | | | | |  | | | | | | | Could greater investment in programming boost commercial TV viewers, thus combating ad inflation? By David Benady. | | | | | | | | | |  | | | | | | | Response to advertising in tablet editions of newspapers is up to 40 times higher than that tracked online, according to the industry's first study commissioned by Newsworks. | | | | | | | | | |  | | | | | |  | | | | | | | Johnston Press, publisher of regional newspapers including The Scotsman and Yorkshire Post, has received shareholder backing for a £360m refinancing package, which includes a new £5m stake from satellite broadcaster BSkyB. | | | | | | | | | |  | | | | | | | ITV has confirmed global financial group Santander and beer brand Carling will join Sony as official sponsors of its coverage of the Fifa World Cup in Brazil next month. | | | | | | | | | |  | | | | | | | The Guardian is celebrating "another landmark moment" with the launch of its new smartphone app, offering users increased personalisation and region-specific curation. | | | | | | | | | |  | | | | | | | The GQ editor explains how quality writing and a commercial outlook helped the magazine avoid the fate of its competitors. By Arif Durrani. | | | | | | | | | |  | | | | | | | There is a reason why Eskimos have 100 different words for snow. Right now, the media industry can learn a lot from this. | | | | | | | | | |  | | | | | | | This week, Kate Cooper, chief executive of digital marketing agency Bloom Worldwide, looks for a managing director, gears up for Toyota's Social Media Conference and networks with the cream of the UK's independent agencies. | | | | | | | | | | | | | | | | |  | | | | | | | Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. | | | | | | | | | |  | | | | | | | Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. | | | | | | | | | |  | | | | | | | TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. | | | | | | | | | |  | | | | | | | In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. | | | | | | | | | |  | | | | | | | Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. | | | | | | | | | | | |
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