Tuesday, 13 May 2014

Breaking news from Brand Republic - Government increases comms budget 22% to £289m; Radio Academy Awards; EasyJet; Thomas Cook

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Government increases comms budget 22% to £289m
Government increases comms budget 22% to £289m
by James Swift
13 May 2014, 09:32AM
The Government has upped its budget for proactive communications to £289 million for 2014/15, an increased of 22 per cent year on year, and will invite agencies to pitch for 40 briefs.
Radio Academy Awards: Lisa Snowdon and Dave Berry win Breakfast Show of the Year
Radio Academy Awards: Lisa Snowdon and Dave Berry win Breakfast Show of the Year
by Maisie McCabe
13 May 2014, 09:45AM
Global Radio's 95.8 Capital FM Lisa Snowdon and Dave Berry took home Breakfast Show of the Year at the Radio Academy Awards last night, while Absolute Radio was named Radio Brand of the Year.
Pets At Home uses real people's videos for this mega-cute ad
Pets At Home uses real people's videos for this mega-cute ad
by Loulla-Mae Eleftheriou-Smith
12 May 2014, 03:44PM
What is cuter than looking at your own pet doing the cutest thing? Watching a bunch of people's home videos of their pets doing really cute things, all spliced together in one ad.

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EasyJet beats H1 expectations as 'Generation' campaign drives conversation
EasyJet beats H1 expectations as 'Generation' campaign drives conversation
by Alex Brownsell
13 May 2014, 08:46AM
EasyJet has beaten expectations to post narrower-than-expected results for the first six months of the year, hailing the impact of its 'Generation easyJet' marketing campaign.
RB moves power brands to Droga5 and W&K
RB moves power brands to Droga5 and W&K
by Louise Ridley
12 May 2014, 03:52PM
RB, the consumer good company formerly known as Reckitt Benckiser, has moved its three power brands - Air Wick, Clearasil, and Finish - out of Havas Worldwide and into Droga5 New York and Wieden & Kennedy.
Thomas Cook CEO Harriet Green named Business Woman of the Year
Thomas Cook CEO Harriet Green named Business Woman of the Year
by Harriet Green
13 May 2014, 09:30AM
As Thomas Cook chief executive Harriet Green receives Veuve Clicquot's 42nd Business Woman Award, celebrating the best of British female talent in business, she shares her tips on how to succeed in business.


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