Media AM - Channel 4, Amazon, Sainsbury's, Yahoo, IAB, Waitrose

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07th May 2014

Channel 4 set to report double-digit losses for 2013 Channel 4 is expected to post multi-million pound operating losses for 2013 in its annual report tomorrow on the back of flat advertising revenues and ongoing investment in original programming. Amazon launches #AmazonBasket to let Twitter users shop with hashtags Amazon has partnered with Twitter to launch the '#AmanzonBasket' service that allows shoppers to add an item to their shopping basket simply by replying to tweets. Sainsbury's records slowest growth in decade as discounter pressure bites Sainsbury's has recorded its slowest growth for almost a decade, as annual profits grew by 5.3% to £798m in the face of fierce competition from discounters. Yahoo turns to Chelsea's 'Special One' in social media hunt for football stars Yahoo has launched its biggest social campaign to date, running across 20 markets, to find the next budding footballer, fronted by Chelsea Football Club's manager and self-styled 'Special One', José Mourinho. IAB to showcase online creative ads with first UK Digital Upfronts The Internet Advertising Bureau UK has launched the UK Digital Upfronts, a platform for the digital advertising industry to reveal its finest advertising inventory to advertisers and their agencies. Waitrose trials iBeacons, 'grazing' areas and juice bars at experimental Swindon store Waitrose is piloting a number of new schemes at its newly-opened Swindon store, including its first-ever juice bar, "grazing" areas where customers can buy a deli platter and wine, mobile-enabled payments, and free hot and cold drinks for myWaitrose members. Twitter's strategic hire is a reminder of the constant evolution in media land This week's column was inspired by Nigel Clarkson, the former outdoor trailblazer now leading the mobile ad space as the commercial director of Weve. Women's titles capitalise on feminist renaissance Elle's new platform brings female-focused content under one roof as feminism regains popularity, Louise Ridley writes. Do advertising and media get enough kudos from Govt? By appointing someone with no direct experience to the DCMS, does the Govt value the industry, Mark Banham asks. MEC out to prove that two heads are better than one With new-business billings already flowing following the ascension of Stuart Bowden and Jason Dormieux, MEC has enjoyed early success with its joint leadership model. Louise Ridley reports. Why independence still has value in media land Smart agencies with the confidence to go it alone can prosper in this age of media consolidation, David Benady writes. Introducing supermarkets' new brand ambassadors: cheerful self-checkouts They're so common now that observational comedians make jokes about how observational comedians no longer make jokes about them. Latest blogs How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons. Programmatic targeting: Why we're approaching the end of the media category The last decade and a half has seen the gradual creep of digital technology into almost all media sectors. All media should take a leaf from radio: relationships - you have to work at them All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.

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