| | | | Knowing me, knowing you: five tips on determining your target audience | | Jonathan Lakin | | 13 May 2014, 10:13AM |  Most data that drives advertising is lifeless; old, lacking context and most importantly, relevance. Achieving high engagement and conversion rates requires you to know your audience as well as you know your own brand, before you can provide a genuine value exchange.
| | | | Infographic: YouTube around the world | | Rachel Bull | | 13 May 2014, 10:05AM |  Ever wondered what the most popular YouTube videos are in Japan? What percentage of the UK population are active on YouTube, or where the world’s most avid users of the video platform are? Read on to find out.
| | | | How to engage the connected consumer | | Ian Stockley | | 13 May 2014, 9:45AM |  Today's technology-driven world is moving us rapidly into the second age of digital marketing. The shift towards constant connectivity is one that's transforming how brands connect with people. They now have access to consumers via a variety of channels whilst having the ability to engage and influence each one. Furthermore the proliferation of mobile devices and wearable technology is having staggering effects on consumer behaviour, shifting the power of purchase from brands to consumers.
| | | | | Social news from Brand Republic | | | | | | | | | | | | |
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