Digital AM - Facebook, Wired, Vodafone, Ford, McDonald's

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Facebook set to open up new relationship data to marketers with 'ask' button by Matthew Chapman 20 May 2014, 11:40AM Facebook has introduced an "ask" button that allows users to discover if a friend is in a relationship, in a move expected to provide marketers with more information on people's relationship statuses. Vodafone uses 'social dictionary' to save dying Mexican language by Louise Ridley 20 May 2014, 11:05AM Vodafone is trying to resurrect the Mexican language Ayapaneco by reuniting its last two native speakers and founding a language school and "social dictionary". Has Wired found the blueprint for great native advertising? by Mark Fairbanks 20 May 2014, 09:21AM Wired's recent native ad for Netflix is called "TV got better". It's basically (as all native ads are) a lengthy advertisement masquerading as a piece of editorial. PROMOTION 4 Steps to Map and Optimise your Customer Journey While the goals of marketers haven’t changed over the years, customer expectations have. Learn 4 steps on the path to continuous customer engagement. Download the Report Holograms: How to give your brand the Michael Jackson effect by Dave Keegan, general manager, SquareZero 20 May 2014, 10:00AM Holograms are one of the few guaranteed ways to really take people's breath away and yet the branding opportunities they offer are being over-looked, argues SquareZero general manager Dave Keegan (below). Vodafone group revenue down 1.9% by Loulla-Mae Eleftheriou-Smith 20 May 2014, 09:36AM Vodafone's group revenue has dropped by 1.9% to £43.6bn for the year to 31 March. Ford global digital comms head Scott Monty announces departure by Daniel Farey-Jones 20 May 2014, 09:58AM Scott Monty, the leader of Ford's digital communications, has claimed he is leaving car manufacturer Ford in a posting on his personal blog. McDonald's asks public to create products with 'burger builder' crowd-sourcing tool by Matthew Chapman 20 May 2014, 12:01AM McDonald's is asking the public to design a new burger from 80 ingredients as part of a crowd-sourcing competition that will see the winning burgers appear in 1,200 McDonald's restaurants. Latest jobs CRM & Social Media Manager Recruiter Center Parcs Salary Salary £50,000 per annum plus 16% Bonus plus relocation Location Nottinghamshire / Nottingham, Nottinghamshire Customer Analyst Recruiter Stopgap Salary £30000 - £35000 per annum Location Surrey Performance Planning Executive - Global Media Agency - London Recruiter Major Players Salary £19000 - £25000 per annum + Amazing benefits Location London (Central), London (Greater) Online Marketing Manager Recruiter Jamie Miller Marketing Recruitment Salary Up to £40,000 + Benefits + Fantastic Working Environment Location Surrey / London (Central), London (Greater) Investment Communications Manager Recruiter PSD Group Salary Up to £53,000 + Benefits Location London (Central), London (Greater) Digital Content Executive, Leisure/Fitness, London Recruiter Blue Skies Marketing Recruitment Salary £25000 - £28000 per annum Location London (Greater) / London (Central), London (Greater) From the blogs Five ways you can use social to sell Rob Blackie 20 May 2014, 8:10AM Tips for branding your video series on YouTube Chris Quigley 20 May 2014, 7:54AM 10 mobile trends to watch Marian Berelowitz 19 May 2014, 1:21PM Tech-tonic shifts in online fashion Kat Yeh 19 May 2014, 9:05AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders