Friday, 9 May 2014

Digital AM - Apple to buy Beats, Chelsea FC, Coca-Cola, Media360, the Guardian

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Latest news

Apple to buy Beats for $3.2bn to get 'cool' back, claim reports
Apple to buy Beats for $3.2bn to get 'cool' back, claim reports
by Matthew Chapman
09 May 2014, 09:47AM
Apple is reportedly on the cusp of buying headphone maker and music streaming service Beats Electronics for $3.2bn (£1.9bn), a move that would represent its largest ever acquisition.
Chelsea claim the social video Premier League title
Chelsea claim the social video Premier League title
by Ben Hall
09 May 2014, 08:45AM
The Premier League title may look to be heading to Manchester City, but it is Chelsea who have won the social video crown, according to sharing data from Unruly.
Media360: What we learned from Google Creative Labs
Media360: What we learned from Google Creative Labs
by Ben Hall
09 May 2014, 08:30AM
Steve Vranakis, creative director at Google Creative Labs, spoke about his transition from "the digital guy" at an ad agency to becoming one of the least digital people when he started work for Google.
Cross-party panel of MPs admits politics is bad at social media and needs to do more
Cross-party panel of MPs admits politics is bad at social media and needs to do more
by Matthew Chapman
09 May 2014, 09:32AM
A cross-party panel of MPs including Labour MP Yvette Cooper and Lib Dem minister Jenny Willott have admitted political parties are "not great" at using social media and as a result are struggling to connect with young voters.
Coke employs drones to bring happiness to Singapore's foreign builders
Coke employs drones to bring happiness to Singapore's foreign builders
by Ben Bold
08 May 2014, 10:11AM
The migrant workers of Singapore, far from friends and family and feeling alienated by the domestic community, are cheered by crates of Coke and supportive messages dropped at construction sites by radio-controlled #CokeDrones, in a stunt by Coca-Col...
Media360: 45% of people working in media would resign tomorrow
Media360: 45% of people working in media would resign tomorrow
by Louise Ridley
08 May 2014, 03:30PM
Nearly half of staff in media companies would leave their company tomorrow if they were offered another job, according to a survey from the company behind The Sunday Times Best Companies to Work For list.
IPA ADAPT: Alan Rusbridger on the Guardian's move from print to 'digital-first'
IPA ADAPT: Alan Rusbridger on the Guardian's move from print to 'digital-first'
by
08 May 2014, 11:28AM
Just a few years ago The Guardian was a fixed-time, single-country, print publication. Today it is a real-time, global, digital-first, multi-media operation. The shift parallels the changes the advertising industry is undergoing.


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