Media AM - AKQA, TalkSport, Adidas, Channel 4, Sensum

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27th May 2014

WPP's AKQA takes 20% stake in Tunepics WPP's AKQA has a near 20 per cent stake in Tunepics, the social network launched last week by the former Topshop chief marketing officer Justin Cooke. TalkSport's commercial leader Anthony Hogg exits ahead of World Cup Anthony Hogg, the commercial development director at TalkSport and Sport Magazine, has left the company just weeks before the group activates its live commentary rights to the 2014 Fifa World Cup. Adidas takes over London buses for World Cup campaign Adidas has become the first brand to paint entire Routemaster buses, as part of its "all in or nothing" World Cup campaign. Channel 4 to stream live Sam Smith gig in commercial deal Channel 4 is to broadcast a live performance from the singer songwriter Sam Smith on Friday night, as part of a deal with Google Play, MediaCom, The Outfit and Universal Music. Five ways technology can help agencies prove their worth Gawain Morrison, the co-founder of the real-time neuromarketing software company Sensum, explains five ways technology can help agencies prove their worth. Five tips for a successful brand sponsorship Ahead of tomorrow night's UEFA Champions League final, Lucy Knowles, a business director on the tournament sponsor Heineken account at Starcom MediaVest Group London, shares her tips for a successful brand sponsorship. Boots marketing boss Elizabeth Fagan: 'Innovation is in our DNA' As the new campaign for the Boots No7 Protect and Perfect Advanced serum gets underway, Elizabeth Fagan marketing director, health and beauty international and brands, at Boots says that "innovation is in the DNA" of the organisation. Is media doing enough to attract talent? Are media agencies viewed as offering a serious career option and a fun working environment, David Benady asks. Nwosu returns to media for 'progressive challenge' Mindshare's new strategic lead on Chanel and HSBC talks to David Benady about breaking the boundaries between creative and media and servicing brands on a global level. Magazine publishers will be hoping the future is bright with Project Orange It is hoped that this week's annual get-together of the magazine industry will be nothing short of revolutionary. More than 500 media executives are expected at the PPA's Reinvented event: a name designed to convey the change that has already taken place across the business, although I'd argue something less complete - such as "Reinventing" - would be more appropriate. Brands embrace World Cup fever with help from Twitter As social media becomes awash with football chat, advertisers are finding ways to make a presence. By Catherine Turner. Media industry troubled by Google privacy ruling The 'right to be forgotten' decision could threaten online content and compromise data. Chantelle Dietz investigates. We can't offer advice on new tech to clients if we haven't tried it ourselves With January's CES now a fading memory, the technology trends that emerged may seem miles from reality. But reinventing the future of media relies on engaging with the kernels of opportunity emerging from the jungle of gadgets and gizmos in Las Vegas. Latest blogs Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores.

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