marketing your business online: The Wall > 150-year-old John Lewis can still teach e-commerce startups a trick or two

Friday, 9 May 2014

The Wall > 150-year-old John Lewis can still teach e-commerce startups a trick or two

150-year-old John Lewis can still teach e-commerce startups a trick or two

Mano Manoharan

09 May 2014, 1:56PM

The Not So Secret E-Commerce Entrepreneur continues... I am on a mission to rid the planet of dirty tongues - with a deluxe range of tongue cleansers, sold via e-commerce. I am almost ready for launch of the AMANO Tongue Cleanser, all the key marketing elements are almost in place.

The International Media Image Survey: measuring the media landscape

Belinda Barker

09 May 2014, 11:36AM

In the media sector, reputation plays a hugely important role in selecting the right media partners. The revolution in digital players has meant that the International Media sector, more than any other, is unrecognisable from only a few years ago.

Brand gaffes: Three lessons for marketers from brands that went badly off-message

jenslundgaard

09 May 2014, 10:32AM

I have come across a number of stories recently, about brands that have tried to ignore their customers or their brand values (or both) in the process of a repositioning.

The outcome is rarely a good one.

Go Pro seal belly rubbing, reckless driving and epic rap battles

Chris Quigley

08 May 2014, 1:08PM

This week's brand chart is testament to the content calendar, as brands release topical social videos to coincide with Mother's Day (11th May in the US), the Champion's League Final (24th May), E3 (10th June) and Star Wars Day (May the Fourth, obviously).