marketing your business online: Media PM

Friday, 9 May 2014

Media PM - The week's most read

Media PM Bulletin


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09th May 2014

Is Good Morning Britain better than Daybreak?

Can ITV's revamped breakfast show deliver the viewer numbers and pull in the advertisers, David Benady asks.

Posters are working, but The Economist isn't

Last week, outdoor advertising unexpectedly came under a double-pronged attack from a most unlikely source, The Economist. Ivan Clark explains why the news weekly is wrong.

Channel 4 set to report double-digit losses for 2013

Channel 4 is expected to post multimillion-pound operating losses for 2013 in its annual report tomorrow on the back of flat advertising revenues and ongoing investment in original programming.

Limited Space buys Brandspace and Wi-Fi specialist in £3m deal

Limited Space Media Group (LSMG), the outdoor media owner, has bought the brand engagement specialists Brandspace and the Wi-Fi advertising company MOOH, in a deal worth up to £3 million.

Starcom wins £5m easyGroup media account

EasyProperty, the online estate agency from easyJet-founder Sir Stelios Haji-Ioannou's easyGroup, has appointed Starcom to handle its £5 million media planning and buying account.

Publicis Omnicom rivals regret that merger has fallen apart

As far as WPP and Dentsu Aegis Network (DAN) are concerned, the end of the prolonged pre-merger process between Publicis and Omnicom came a little too soon.

Disney becomes third biggest media company after News Corp split

Disney is now the third biggest media company in the world, according to ZenithOptimedia, after overtaking News Corporation, which split into two separate operations in June last year.

Bloomberg launches biggest brand initiative

Bloomberg, the financial data and media company, is targeting business travellers at London City Airport by offering news and information through an interactive hub .

Yahoo turns to Chelsea's 'Special One' in social media hunt for football stars

Yahoo has launched its biggest social campaign to date, running across 20 markets, to find the next budding footballer, fronted by Chelsea Football Club's manager and self-styled 'Special One', José Mourinho.

Media360: Phone hacking is 'not a huge crime', says Daily Mail's Zitter

Phone hacking is "not a huge crime" although it never happened at the Daily Mail or Mail on Sunday, according to the newspaper group's departing commercial leader.

How close can Route get to programmatic buying?

In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores.

Trading desks: Are independents the answer to client concerns?

Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores.

What needs to happen for ad viewability trading to succeed?

Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.

Programmatic targeting: Why we're approaching the end of the media category

The last decade and a half has seen the gradual creep of digital technology into almost all media sectors.

All media should take a leaf from radio: relationships - you have to work at them

All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.