| The Burberry model: why blending online and offline boosts success | | Ollie Bath | | 16 May 2014, 8:57AM |  Luxury retailers such as Burberry have made no secret of the fact that they are making their flagship stores more like their online counterparts and not the other way around. The reason? Research has shown that shoppers using multiple channels are nearly four times more likely to make a purchase than single-channel shoppers so blending online and in-store experiences in this way can lead to more sales.
| | | | How to get your email marketing on the ball for the World Cup | | Kestrel Lemen | | 16 May 2014, 8:10AM |  Topical events with widespread appeal present a fantastic 'hook' to tap into customer enthusiasm and reflect their excitement in your messages. World Cup fever is building and, chances are, your competitors will already be thinking of ways to incorporate it into their commerce marketing strategy.
| | | | Data vs creativity: Mobile advertising needs both | | Julian Smith | | 16 May 2014, 8:05AM |  As confirmed by the IAB's recent digital ad spend study, mobile is now taking up an ever greater portion of media plans today – which is great news for those of us deep in the trenches. But as marketers, and their agencies, increasingly invest in the mobile channel striking the balance between data-driven targeting and creativity remains a challenge.
| | | | Should we really be Using Instagram Now? | | Gabrielle Sillars | | 15 May 2014, 10:25AM |  Forrester's recent "Use Instagram Now" report presents a strong case for brands focusing on the platform where engagement rates are reportedly 58 times higher than Facebook and 120 times higher than Twitter.
| | | | | Social news from Brand Republic | | | | | | | | | | | | |
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