| | |  | | | | | | | The PPA chief executive Barry McIlheney shares the top five things he is most looking forward to at the PPA Re_Invented// conference tomorrow. | | | | | | | | | |  | | | | | | | This month the Agility Adaptathon took place (7th-8th May 2014), taking us to the halfway mark in my ADAPT agenda. | | | | | | | | | |  | | | | | | | Havas has acquired the independent digital agency Work Club. | | | | | | | | | |  | | | | | | | Yahoo started to roll out its native advertising service Yahoo Stream Ads in the UK and Ireland this week, designed to offer brands context-based messages within its news stream. | | | | | | | | | |  | | | | | | | Facebook has begun the international roll out of its premium video ads service, which appears in the News Feed and plays ads automatically without sound as soon as they appear on screen. | | | | | | | | | |  | | | | | | | Wired's recent native ad for Netflix is called "TV got better". It's basically (as all native ads are) a lengthy advertisement masquerading as a piece of editorial. | | | | | | | | | |  | | | | | | | The Barclay brothers, the owners of the Telegraph, are the richest people in media and advertising in Britain, according to Campaign's analysis of The Sunday Times Rich List 2014. | | | | | | | | | | | | | | | | ADVERTISEMENT |  | | | | | |
| | |  | | | | | |  | | | | | | | Future, the British publisher of Total Film, T3 and the TechRadar site, has faced up to a sobering reality. In an e-mail to staff in the UK, the US and Australia this month, the chief executive, Zillah Byng-Maddick, gave a frank assessment of the company's performance. | | | | | | | | | |  | | | | | | | The audience measurement system took five years to make, but is it fulfilling its potential? Maisie McCabe reports. | | | | | | | | | |  | | | | | | | There was a fantastic amount of tub-thumping going on at Media360 last week, with many clearly feeling reinvigorated amid what Claire Enders dubbed our "wonderful economic revival". | | | | | | | | | |  | | | | | | | 4oD still offers something YouTube can't, Channel 4's head of digital innovation and partnerships tells Arif Durrani. | | | | | | | | | |  | | | | | | | Arif Durrani explores what the future might hold for the broadcaster's commercial operation after its pending sale. | | | | | | | | | |  | | | | | | | This week, Ann Wixley, creative director, OMD, soaks up inspiration in London's rival city, New York, where she looks back on a year spent establishing a creative team. | | | | | | | | | | | | | | | | |  | | | | | | | Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. | | | | | | | | | |  | | | | | | | Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. | | | | | | | | | |  | | | | | | | TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. | | | | | | | | | |  | | | | | | | In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. | | | | | | | | | |  | | | | | | | Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. | | | | | | | | | | | |
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