Media AM - Rajars, ITV, Dentsu Aegis UK, Britain's media addicts, Publicis/Omnicom split

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15th May 2014

Rajar Q1 2014: Heart reclaims top national commercial spot Heart proved to be the national commercial radio behemoth in the first quarter of 2014, reclaiming its position as the biggest national commercial brand after its weekly reach increased by 26.2 per cent to 9.1 million listeners. ITV signs deal with Sony to be World Cup sponsor ITV is believed to have landed Sony as a multimillion-pound sponsor for this summer's World Cup and is in final talks to secure alcohol and finance brands. Tracy De Groose to lead Dentsu Aegis UK Tracy De Groose, the chief executive of Carat UK, has been appointed to the newly created role of chief executive at Dentsu Aegis Network UK. Whether viewing, reading or surfing, Britain's media addicts can't get enough There was a fantastic amount of tub-thumping going on at Media360 last week, with many clearly feeling reinvigorated amid what Claire Enders dubbed our "wonderful economic revival". Publicis/Omnicom split could lead to agency price war The collapse of the Publicis Groupe and Omnicom merger could trigger an agency price war, according to financial analysts, who believe the deal never made financial sense. My Media Week: Ann Wixley This week, Ann Wixley, creative director, OMD, soaks up inspiration in London's rival city, New York, where she looks back on a year spent establishing a creative team. Is Good Morning Britain better than Daybreak? Can ITV's revamped breakfast show deliver the viewer numbers and pull in the advertisers, David Benady asks. Sexism and Silicon Valley YouTube's new chief executive, Susan Wojcicki, on why women are so under-represented in the technology industry. Outdoor is the front line for emotive political ads Some political posters are more controversial than others, and site owners are split on accepting them, David Benady writes. Confused by services or Internet of Things? Look no further than these folks Payment terms debate unites media agencies The industry continues to face pressure from advertisers over extended payments and even upfront fees. By Mark Banham. Latest blogs Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.

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