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23rd May 2014

Bauer Media completes commercial restructure with three promotions Bauer Media, the multimedia group behind Heat, Grazia, Empire, Magic and Absolute Radio, has completed the restructure of its commercial operation with the appointments of Colette Lister, Krissie Ford and James Wilson to its senior team. Absolute Radio launches UK's first tailored music service, dubbed 'Project Banana' Absolute Radio has launched the UK's first tailored music service for its listeners today, with the choice of seven different playlists. Adam Freeman becomes first managing director of Bloomberg Media EMEA Bloomberg Media Group has appointed former Guardian commercial leader, Adam Freeman, as its first managing director of Bloomberg Media for Europe, the Middle East and Africa. Omnicom wins bulk of Heinz's global media business Heinz has awarded Omnicom the majority of its global media planning and buying business, with its media agency OMD taking the £16 million UK account from the long-time incumbent Vizeum. Future admits its digital numbers don't add up Future, the British publisher of Total Film, T3 and the TechRadar site, has faced up to a sobering reality. In an e-mail to staff in the UK, the US and Australia this month, the chief executive, Zillah Byng-Maddick, gave a frank assessment of the company's performance. Barclay brothers top list of 17 richest people in advertising and media The Barclay brothers, the owners of the Telegraph, are the richest people in media and advertising in Britain, according to Campaign's analysis of The Sunday Times Rich List 2014. Newsworks tablet study finds ad response up to 40 times higher than online Response to advertising in tablet editions of newspapers is up to 40 times higher than that tracked online, according to the industry's first study commissioned by Newsworks. Has Wired found the blueprint for great native advertising? Wired's recent native ad for Netflix is called "TV got better". It's basically (as all native ads are) a lengthy advertisement masquerading as a piece of editorial. Magazine publishers will be hoping the future is bright with Project Orange It is hoped that this week's annual get-together of the magazine industry will be nothing short of revolutionary. More than 500 media executives are expected at the PPA's Reinvented event: a name designed to convey the change that has already taken place across the business, although I'd argue something less complete - such as "Reinventing" - would be more appropriate. How Lewis is beginning to make innovation pay at C4 4oD still offers something YouTube can't, Channel 4's head of digital innovation and partnerships tells Arif Durrani. It cost £19m to create. Is Route worth it? The audience measurement system took five years to make, but is it fulfilling its potential? Maisie McCabe reports. Latest blogs Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. Sponsorship/Partnership Sales Manager - Creative Solutions Division of Leading Newspaper Group , Media IQ Recruitment £48k basic plus uncapped commission (£75k ote), London (Central), London (Greater) / London (City of), London (Greater) Conference Sponsorship Sales Manager - Global Conferences , Dragonfly Recruitment £30000.00 - £40000.00 per annum + Com (OTE £65k), London (Central), London (Greater) International Account Manager - Fantastic Clients , SYLEX Recruitment £30000 to £38000 per annum, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ... Radio Account Manager , SYLEX Recruitment £30000 to £40000 per annum, London (Greater) / London (Central), London (Greater) / London (East), London (Greater) / London ... Senior Sales Executive , Carreras Lathane Associates - CLA £29k + car all + comm, London (South), London (Greater)

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