Thursday, 29 May 2014

Breaking news from Brand Republic - Apple, Labour Party, DWP, Betfred, Moss Bros

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Apple set for Spotify battle as it confirms $3bn Beats deal
Apple set for Spotify battle as it confirms $3bn Beats deal
by Alex Brownsell
29 May 2014, 08:30AM
Apple has confirmed a $3bn (£1.8bn) deal to buy headphone-maker and music subscription streaming Beats Electronics, its biggest acquisition to date, as it steps up to take on rival Spotify.
Monarch seeks shop for advertising brief
Monarch seeks shop for advertising brief
by Jeremy Lee
29 May 2014, 07:30AM
Monarch Airlines is looking for an agency to handle its advertising account.
Labour accuses Tories over 'partisan' Whitehall adspend
Labour accuses Tories over 'partisan' Whitehall adspend
by Parliamentary correspondent
29 May 2014, 07:15AM
Labour has accused the Government of boosting its communications budget so it can run pro-Conservative campaigns in the run-up to next year's general election.
Moss Bros enlists tattooed model Billy Huxley to embody brand overhaul
Moss Bros enlists tattooed model Billy Huxley to embody brand overhaul
by Loulla-Mae Eleftheriou-Smith
29 May 2014, 09:09AM
Moss Bros has employed the heavily tattooed model Billy Huxley to demonstrate the brand's new look, as it gears up for a complete overhaul of its fashion sub-brands this summer.
AA appoints A&E/DDB for brand repositioning
AA appoints A&E/DDB for brand repositioning
by Jeremy Lee
29 May 2014, 08:00AM
Adam & Eve/DDB has picked up the AA's advertising account without a pitch.
Notonthehighstreet kicks off digital pitch
Notonthehighstreet kicks off digital pitch
by Louise Ridley
29 May 2014, 07:30AM
DWP seeks shop for benefit fraud second phase
DWP seeks shop for benefit fraud second phase
by Louise Ridley
29 May 2014, 07:30AM
The Department for Work and Pensions has called a pitch for a creative agency for the second phase of its benefit fraud and error campaign.
Betfred calls £5m advertising review
Betfred calls £5m advertising review
by James Swift
29 May 2014, 07:30AM
Betfred is reviewing its £5 million ad account, putting the incumbent, BJL, on alert.


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