Media AM - Immediate Media, the Guardian, Notonthehighstreet, World Cup fever

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29th May 2014

Immediate makes £24m raid on ailing Future Future, the publisher of Total Film, T3 and Gizmodo, is selling its craft and sport portfolios, almost a quarter of its entire business, to Immediate Media for £24 million, subject to shareholder approval. Guardian hails 'landmark moment' with personalised, region-specific app The Guardian is celebrating "another landmark moment" with the launch of its new smartphone app, offering users increased personalisation and region-specific curation Advertising inflation on the rise as TV viewing declines Could greater investment in programming boost commercial TV viewers, thus combating ad inflation? By David Benady. Content: now everyone's talking about it, but what does it actually mean? There is a reason why Eskimos have 100 different words for snow. Right now, the media industry can learn a lot from this. Apple set for Spotify battle as it confirms $3bn Beats deal Apple has confirmed a $3bn (£1.8bn) deal to buy headphone-maker and music subscription streaming Beats Electronics, its biggest acquisition to date, as it steps up to take on rival Spotify. Notonthehighstreet kicks off digital pitch Notonthehighstreet.com, the online marketplace, has called a pitch for its digital media planning and buying business. Is media doing enough to attract talent? Are media agencies viewed as offering a serious career option and a fun working environment, David Benady asks. Nwosu returns to media for 'progressive challenge' Mindshare's new strategic lead on Chanel and HSBC talks to David Benady about breaking the boundaries between creative and media and servicing brands on a global level. Brands embrace World Cup fever with help from Twitter As social media becomes awash with football chat, advertisers are finding ways to make a presence. By Catherine Turner. Johnston Press receives approval for £360m refinance deal ahead of Sky Adsmart partnership Johnston Press, publisher of regional newspapers including The Scotsman and Yorkshire Post, has received shareholder backing for a £360m refinancing package, which includes a new £5m stake from satellite broadcaster BSkyB. News UK launches Times sports app News UK continues to expand its membership package with the launch of an app dedicated to sporting coverage in The Times and The Sunday Times, just in time for the Fifa World Cup. Latest blogs Why it's time to confine media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores.

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