Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 16th May 2014

Outsider brands will trump sponsor engagement at this summer's World Cup   'Get into trouble with the leadership,' advises Tesco Labs Nick Lansley   Connecting brands to consumers: the age of kinship is upon us   Brands should bypass retailers and avoid race to the bottom   Marketing pitfalls to avoid: 'Do not assume people are interested in what you have to say'   You could be missing big opportunities in your small print   IPA ADAPT: Watch the highlights from last week's Agility Adaptathon   ADVERTISEMENT IDENTITY IS THE NEW COOKIE! Learn how to turn anonymous visitors into identified customers. Find us at TFMA Stand C6 - Stop by for trivia and refreshments! Download our FREE Survival Guide JOBS BOARD Project Manager , Radley YeldarCompetitive Salary + Bonus + Benefits , London (Central), London (Greater)   Account Manager, Health & Beauty Clients , DECIDE.Circa £30,000 depending on experience , London (Greater)   Director of Communications , Pharmacy Voice£80k plus benefits , London (Greater) / London (City of), London (Greater)   Marketing Executive (London/Bristol/Glasgow) , NCT£30,000 , London (Greater) / London (Central), London (Greater) / London (West), London (Greater) / Bristol...   Digital Communications Manager , Ball & Hoolahan£45,000 per annum , London (Central), London (Greater)

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