Friday 23 May 2014

Campaign Daily Fix - D&AD, French strategy, TBCH folds, Omnipub spoof, Nintendo, alpha female

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Latest news
OgilvyOne wins two yellow pencils at D&AD
by Maisie McCabe,
23 May 2014, 08:08AM
OgilvyOne wins two yellow pencils at D&AD
Gravity Light, a light powered by the force of gravity, has picked up the UK's only black pencil at the D&AD Awards, while OgilvyOne UK wins two yellow pencils for British Airways.
No strategy please, we're French
22 May 2014, 08:00AM
No strategy please, we're French
Why does planning not have the same prestige in France as in the UK? And is this an untapped opportunity for agencies this side of the Channel, James Swift asks.
Omnicom folds TBCH into Rapp
by Louise Ridley,
23 May 2014, 09:05AM
Omnicom folds TBCH into Rapp
TBCH, the Omnicom direct marketing agency, is in the process of being folded into sister Omnicom agency Rapp, after TBCH's biggest client, Three mobile, called a review of its direct marketing account.
Fred & Farid claim responsibility for Omnipub merger 'fail'
by James Swift,
23 May 2014, 11:15AM
Fred & Farid claim responsibility for Omnipub merger 'fail'
Fred & Farid, the French agency, has released a spoof case study claiming credit for the failed merger between Omnicom and Publicis.
Cannes Press Lions entries down 12%
by Louise Ridley,
23 May 2014, 08:45AM
Cannes Press Lions entries down 12%
Entries to the press category of the Cannes Lions International Festival of Creativity dropped by 12 per cent this year, according to Phil Thomas, the festival's chief executive.
A five-step guide to running global social media business
by Nadya Powell,
22 May 2014, 12:56PM
A five-step guide to running global social media business
MRY UK's managing director Nadya Powell explains how agencies can ensure year one is not the last.
Jeremy Lee: What sort of man was Abbott? Just look around you
by Jeremy Lee,
22 May 2014, 08:00AM
Jeremy Lee: What sort of man was Abbott? Just look around you
Sir Christopher Wren's oft-quoted epitaph that is inscribed on a plaque in St Paul's Cathedral - "Lector, si monumentum requiris, circumspice" ("Reader, if you seek his monument, look around you") - seems a fitting tribute to the life of David Abbott...
Nintendo to air players' in-game Mario Kart footage in TV spots
by Matthew Chapman,
23 May 2014, 12:14PM
Nintendo to air players' in-game Mario Kart footage in TV spots
Nintendo is offering the players of 'Mario Kart 8' on its Wii U console a chance to have highlights of their games screened during an ad break on the E4 television channel.
'More alpha females needed' as advertising rated worst sector for women
by Louise Ridley,
23 May 2014, 10:40AM
'More alpha females needed' as advertising rated worst sector for women
Advertising and media has been rated the worst sector for giving women the chance to progress at work, according to research from the career coaching company Talking Talent.
Promoted
The Thinkboxes Awards for TV ad creativity: Shortlist March/April
by Thinkbox,
19 May 2014, 09:30AM
The Thinkboxes Awards for TV ad creativity: Shortlist March/April
Babies crawling on the ceiling, lakes of milk, a diligent young gardener, adventurous cooks and the emergency services all feature in the March/April Thinkboxes awards for TV creativity.

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Latest Work

Hotel Football "Class Of 92' vs the builders" by Havas Work Club
23 May 2014, 08:51AM
Hotel Football
Hotel Football, the hospitality venture backed by a group of Manchester United legends, has released an online ad. Havas Work Club created the spot, in which the Class of 92 (Paul Scholes, Gary and Phil Neville, Nicky Butt and Ryan Giggs) take on a g...
Lastminute.com "Farage loves Europe" by Adam & Eve/DDB
22 May 2014, 08:40AM
Lastminute.com
Lastminute.com released a tactical ad using clips of Nigel Farage on the eve of the European elections. Adam Eve/DDB created the online spot, which mashes-up footage of Farage to make it appear as though the UKIP leader is advocating cheap holidays...
Asda "gnomes" by VCCP
22 May 2014, 08:00AM
Asda
Asda has released another ad in its price-guarantee campaign, this time featuring a gnome in a mankini. VCCP created the spot, which opens on ordinary gnomes that, the voiceover says, represent rival supermarkets. As Shaggy s Boombastic kicks in, a...

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