Media AM - Newsworks study, Facebook, Bauer Media, Tadah!, World Cup brand opportunities

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20th May 2014

Newsworks tablet study finds ad response up to 40 times higher than online Response to advertising in tablet editions of newspapers is up to 40 times higher than that tracked online, according to the industry's first study commissioned by Newsworks. Facebook set to open up new relationship data to marketers with 'ask' button Facebook has introduced an "ask" button that allows users to discover if a friend is in a relationship, in a move expected to provide marketers with more information on people's relationship statuses. Bauer Media completes commercial restructure with three promotions Bauer Media, the multimedia group behind Heat, Grazia, Empire, Magic and Absolute Radio, has completed the restructure of its commercial operation with the appointments of Colette Lister, Krissie Ford and James Wilson to its senior team. Former GMG creatives launch radio agency Tadah! Former creative and commercial executives from GMG Radio have opened a radio agency called Tadah! Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. David Abbott's Economist ad recreated David Abbott's "management trainee" poster for The Economist has been recreated in honour of his impact on the advertising industry, following his sudden death on Saturday 17 May. Ford backs European Mustang launch with epic TV spot Ford is backing the launch of its Mustang car in Europe with a multiplatform campaign that will allow customers to pre-order the vehicle during the Champions League final on Saturday 24 May. Vodafone group revenue down 1.9% Vodafone's group revenue has dropped by 1.9% to £43.6bn for the year to 31 March. ADVERTISEMENT Outlook.com - A new Outlook for advertising 13.9 million monthly users, leading click-through rates, all in a premium environment. What are you waiting for? To find out more click here. Future admits its digital numbers don't add up Future, the British publisher of Total Film, T3 and the TechRadar site, has faced up to a sobering reality. In an e-mail to staff in the UK, the US and Australia this month, the chief executive, Zillah Byng-Maddick, gave a frank assessment of the company's performance. It cost £19m to create. Is Route worth it? The audience measurement system took five years to make, but is it fulfilling its potential? Maisie McCabe reports. Whether viewing, reading or surfing, Britain's media addicts can't get enough There was a fantastic amount of tub-thumping going on at Media360 last week, with many clearly feeling reinvigorated amid what Claire Enders dubbed our "wonderful economic revival". How Lewis is beginning to make innovation pay at C4 4oD still offers something YouTube can't, Channel 4's head of digital innovation and partnerships tells Arif Durrani. Viacom has a decision to make about C5 sales Arif Durrani explores what the future might hold for the broadcaster's commercial operation after its pending sale. My Media Week: Ann Wixley This week, Ann Wixley, creative director, OMD, soaks up inspiration in London's rival city, New York, where she looks back on a year spent establishing a creative team. JCDecaux loses commercial director Paul Carolan JCDecaux is on the hunt for a commercial director following the surprise exit this week of Paul Carolan, without a new role to go to. More than 7m tune-in as ITV and Channel 4 enjoy Bafta success BBC One attracted a peak audience of 7.15 million for its coverage of the annual British Academy Television Awards last night, which saw commercial rivals ITV and Channel 4 walk away with eight awards each. Latest blogs Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. Why innovations in online video dictate a new approach to TV TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK. How close can Route get to programmatic buying? In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores. Trading desks: Are independents the answer to client concerns? Independent trading desks claim to be more saintly than agency trading desks. Are they right? Tom Denford, co-founder of ID Comms, explores. What needs to happen for ad viewability trading to succeed? Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.

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