Tuesday 27 May 2014

Campaign Daily Fix - Kate Stanners & Big Awards, WPP/AKQA & Tunepics, Channel 4, Facebook, Tim Westwood & Heck sausages

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Latest news
Kate Stanners to chair Big Awards judging
by Maisie McCabe,
23 May 2014, 02:54PM
Kate Stanners to chair Big Awards judging
Kate Stanners, the creative partner at Saatchi & Saatchi London, is to chair the judging panel for the Campaign Big Awards.
WPP's AKQA takes 20% stake in Tunepics
by Maisie McCabe,
27 May 2014, 09:39AM
WPP's AKQA takes 20% stake in Tunepics
WPP's AKQA has a near 20 per cent stake in Tunepics, the social network launched last week by the former Topshop chief marketing officer Justin Cooke.
Channel 4 to stream live Sam Smith gig in commercial deal
by Maisie McCabe,
26 May 2014, 08:02PM
Channel 4 to stream live Sam Smith gig in commercial deal
Channel 4 is to broadcast a live performance from the singer songwriter Sam Smith on Friday night, as part of a deal with Google Play, MediaCom, The Outfit and Universal Music.
What Facebook's ask button means for advertising
by Owen Farrington,
23 May 2014, 02:39PM
What Facebook's ask button means for advertising
This week Facebook unveiled a new feature that allows people to ask their friends about their relationship status. Owen Farrington, the head of social media at BMB, explains what the tool means for advertising.
Tim Westwood 'pimps' a BBQ in Heck sausages campaign
by Louise Ridley,
27 May 2014, 11:31AM
Tim Westwood 'pimps' a BBQ in Heck sausages campaign
Tim Westwood, the hip hop DJ, pimps up a barbecue with special features including a sound system, in a set of social films from the sausage brand Heck.
Five tips for a successful brand sponsorship
by Lucy Knowles,
23 May 2014, 04:25PM
Five tips for a successful brand sponsorship
Ahead of tomorrow night's UEFA Champions League final, Lucy Knowles, a business director on the tournament sponsor Heineken account at Starcom MediaVest Group London, shares her tips for a successful brand sponsorship.
Adidas takes over London buses for World Cup campaign
by James Swift,
27 May 2014, 11:55AM
Adidas takes over London buses for World Cup campaign
Adidas has become the first brand to paint entire Routemaster buses, as part of its "all in or nothing" World Cup campaign.
Five ways technology can help agencies prove their worth
by Gawain Morrison,
27 May 2014, 12:36PM
Five ways technology can help agencies prove their worth
Gawain Morrison, the co-founder of the real-time neuromarketing software company Sensum, explains five ways technology can help agencies prove their worth.

Latest Work

Transport for London "young car drivers" by M&C Saatchi
27 May 2014, 09:04AM
Transport for London
Transport for London has released a cinema and video-on-demand ad showing a group of youths crashing their car. M C Saatchi created the spot, which opens with colourful introductions to the passengers, such as "the ladies' man" and "the liability". W...
Adidas "the dream" by TBWA\Chiat\Day
25 May 2014, 09:29PM
Adidas
Adidas has released its World Cup ad, featuring world-class players including Lionel Messi and a soundtrack by Kanye West, shot by the City Of God director Fernando Meirelles. The spot, created by TBWA\Chiat\Day, uses the tagline: "Allin or nothing...
Hotel Football "Class of '92 vs the builders" by Havas Work Club
23 May 2014, 08:51AM
Hotel Football
Hotel Football, the hospitality venture backed by a group of Manchester United players, has released an online ad. Havas Work Club created the spot, in which the "Class of '92" (Paul Scholes, Gary and Phil Neville, Nicky Butt and Ryan Giggs) take on ...

Also in the news

Adidas promises to exclude consumers unless they opt '#Allin' to World Cup campaign
by Alex Brownsell, 27 May 2014, 08:55AM
John Lewis to incubate iBeacon and smart home technology in JLAB unit
by Matthew Chapman, 27 May 2014, 08:35AM
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