| The 4 magic Rs that online gambling marketers must make work together | | Simon Haynes | | 30 May 2014, 8:45AM |  Reputation, responsibility, regulation and ROI
Gambling brands are among the best-known brands in the UK, with a quarter of British adults saying that they gamble online, according to our recent research with ComRes. Yet the polarising effect the industry has on the public makes it one of the toughest industries for a digital marketer to work in.
| | | | How to score a hat trick: three emerging trends in sports sponsorship | | Mostyn Goodwin | | 30 May 2014, 7:30AM |  As all marketeers know, it is becoming more and more difficult for a brand to find ways to cut through all the noise and communicate with their audiences.
Sports sponsorship has become one of the most effective ways for brands to reach consumers, with the unique ability to reach a truly global audience and build loyalty by tapping into people's passions. Crucially for advertisers, sport remains something that we enjoy in real-time and from start to finish, ensuring (as much as possible) that their advertising messages are consumed, in real time, in full.
| | | | Future stars: Cooala founder Mike Schwede on superfans and solar roads | | Rachel Bull | | 29 May 2014, 12:50PM |  Last week The Wall met up with a bunch of innovative tech brains at an event run by Collider – the organisation that puts tech start-ups in contact with big brands and investors to help them get business advice and funding for their new ventures. In the first of a new interview series with future stars of the marcoms tech world, Mike Schwede, founder of brand hub Cooala, talks superfans, social hubs and solar roadways.
| | | | Viral video chart: Aug(de)mented reality, solar FREAKIN' roadways and a stance against domestic violence | | Chris Quigley | | 29 May 2014, 8:49AM | 
So once again, we see another bloomin' World Cup campaign dominate the brand chart as another monster brand, Adidas, unleashes their ad.
Brand
The Dream: All in or Nothing (Adidas) Well, what can we say? Is Suarez featured? Yes. What about Messi and Alves? Yeah and yup. Is it dramatically inspirational? Of course. Aliens? Oh wait, that was last weeks Samsung campaign that has now clocked way over 37 million views. We do love a good World Cup ad though, and Adidas has made theirs short and punchy (with considerably less footie superstars) than others, such as, Nike calling the England team to go 'all in' for glory.
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