Sunday, 25 May 2014

Campaign Weekend Reading - David Abbott, French strategy and Havas/Work Club

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Five things you should read
David Abbott: the principled perfectionist
22 May 2014, 08:00AM
David Abbott: the principled perfectionist
The AMV founder was one of the very best at his craft - and a good guy with it, friends and former colleagues tell John Tylee.
Dave Trott on David Abbott: WRITER WITH A CAP W
by Dave Trott,
20 May 2014, 09:18AM
Dave Trott on David Abbott: WRITER WITH A CAP W
My favourite David Abbott story is about the Economist campaign.
Some of David Abbott's creative highlights
by James Swift,
19 May 2014, 09:47AM
Some of David Abbott's creative highlights
David Abbott, the legendary copywriter and co-founder of Abbott Mead Vickers BBDO, died on Saturday 17 May aged 75. Here is some of his most celebrated creative work.
No strategy please, we're French
22 May 2014, 08:00AM
No strategy please, we're French
Why does planning not have the same prestige in France as in the UK? And is this an untapped opportunity for agencies this side of the Channel, James Swift asks.
Havas ties in Work Club founders in £30m deal
by James Swift,
22 May 2014, 08:00AM
Havas ties in Work Club founders in £30m deal
Havas has tied Work Club's founders into a six-year earn-out to avoid a "pump and dump" deal ahead of global expansion, according to Havas Worldwide's UK chairman, Kate Robertson.

Latest Work

Hotel Football "Class of '92 vs the builders" by Havas Work Club
23 May 2014, 08:51AM
Hotel Football
Hotel Football, the hospitality venture backed by a group of Manchester United players, has released an online ad. Havas Work Club created the spot, in which the "Class of '92" (Paul Scholes, Gary and Phil Neville, Nicky Butt and Ryan Giggs) take on ...
Lastminute.com "Farage loves Europe" by Adam & Eve/DDB
22 May 2014, 08:40AM
Lastminute.com
Lastminute.com released a tactical ad using clips of Nigel Farage on the eve of the European elections. Adam Eve/DDB created the online spot, which mashes-up footage of Farage to make it appear as though the UKIP leader is advocating cheap holidays...
Asda "gnomes" by VCCP
22 May 2014, 08:00AM
Asda
Asda has released another ad in its price-guarantee campaign, this time featuring a gnome in a mankini. VCCP created the spot, which opens on ordinary gnomes that, the voiceover says, represent rival supermarkets. As Shaggy s Boombastic kicks in, a...

Also in the news

Kate Stanners to chair Big Awards judging
by Maisie McCabe, 23 May 2014, 02:54PM
What Facebook's ask button means for advertising
by Owen Farrington, 23 May 2014, 02:39PM
Five tips for a successful brand sponsorship
by Lucy Knowles, 23 May 2014, 04:25PM
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