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| | | | | | | Guinness, the Diageo-owned stout brand, is holding a pitch for an agency to work on its global advertising account, after ending its relationship with Saatchi & Saatchi. | | | | | | | World Cup 2014 draws closer and non-affiliated brands stand to gain most, writes Trevor Cairns, chief executive of LOVE and a former Nike and Umbro CMO. | | | | | | | Native advertising could be a 140-character tweet or an animated gif on Tumblr and should not be seen as just a 1,000-word article in an "august" publication such as The Guardian, according to Yahoo UK and Ireland strategy director Piers North. | | | | | | | "Be creative", "be courageous" and "be human" are three crucial pointers for brands looking to harness the true power of Twitter, according to actor and comedian David Schneider. | | | | | | Latest jobs | | | | Junior Digital Designer | Recruiter Red Sofa London | Salary £15000 - £18000 per annum | Location London (Central), London (Greater) | | Account Director | Recruiter Stopgap | Salary £200 - £220 per day | Location London (Central), London (Greater) | | | | | From the blogs | | | | | | | | | | | | |
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