Tuesday, 13 May 2014

Digital AM - Major ISPs launch child internet safety campaign; the World Cup, Sony; Guinness

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Major ISPs launch child internet safety campaign
Major ISPs launch child internet safety campaign
by Matthew Chapman
13 May 2014, 11:58AM
The UK's four biggest internet service providers (ISPs) have today launched a child-safety initiative called Internet Matters, as part of the Government's crackdown on the content children have access to online..
Samsung gives England World Cup squad Galaxy phones as it seeks to emulate Oscars selfie
Samsung gives England World Cup squad Galaxy phones as it seeks to emulate Oscars selfie
by Matthew Chapman
13 May 2014, 11:22AM
Samsung has partnered with the FA to provide the entire England football team with its mobile devices as the UK division seeks to emulate Ellen DeGeneres' famous Oscars selfie, which was taken with a Samsung phone.
Sony launches social network for football fans to spearhead World Cup sponsorship
Sony launches social network for football fans to spearhead World Cup sponsorship
by Matthew Chapman
12 May 2014, 12:15PM
Sony is launching a bespoke social network for the upcoming World Cup in Brazil that will form the centrepiece of its multi-million pound sponsorship of the tournament.

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Guinness calls global advertising review as it parts with Saatchis
Guinness calls global advertising review as it parts with Saatchis
by Louise Ridley
13 May 2014, 11:33AM
Guinness, the Diageo-owned stout brand, is holding a pitch for an agency to work on its global advertising account, after ending its relationship with Saatchi & Saatchi.
Outsider brands will trump sponsor engagement at this summer's World Cup
Outsider brands will trump sponsor engagement at this summer's World Cup
by Trevor Cairns
12 May 2014, 11:00AM
World Cup 2014 draws closer and non-affiliated brands stand to gain most, writes Trevor Cairns, chief executive of LOVE and a former Nike and Umbro CMO.
Media 360: 'Native advertising is more than just a feature in The Guardian'
Media 360: 'Native advertising is more than just a feature in The Guardian'
by Matthew Chapman
09 May 2014, 03:08PM
Native advertising could be a 140-character tweet or an animated gif on Tumblr and should not be seen as just a 1,000-word article in an "august" publication such as The Guardian, according to Yahoo UK and Ireland strategy director Piers North.
Media360: Comedian David Schneider on how brands can make the most of Twitter
Media360: Comedian David Schneider on how brands can make the most of Twitter
by Ben Bold
09 May 2014, 05:00PM
"Be creative", "be courageous" and "be human" are three crucial pointers for brands looking to harness the true power of Twitter, according to actor and comedian David Schneider.


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From the blogs

Knowing me, knowing you: five tips on determining your target audience
Jonathan Lakin
13 May 2014, 10:13AM
Infographic: YouTube around the world
Rachel Bull
13 May 2014, 10:05AM
How to engage the connected consumer
Ian Stockley
13 May 2014, 9:45AM
England's World Cup squad according to Twitter
Polly Becker
12 May 2014, 11:36AM
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