marketing your business online: Media PM - Mindshare, Google, attracting media talent, wearable technology, social media agencies

Thursday, 22 May 2014

Media PM - Mindshare, Google, attracting media talent, wearable technology, social media agencies

Media PM Bulletin


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22nd May 2014

Nwosu returns to media for 'progressive challenge'

Mindshare's new strategic lead on Chanel and HSBC talks to David Benady about breaking the boundaries between creative and media and servicing brands on a global level.

Media industry troubled by Google privacy ruling

The 'right to be forgotten' decision could threaten online content and compromise data. Chantelle Dietz investigates.

Is media doing enough to attract talent?

Are media agencies viewed as offering a serious career option and a fun working environment, David Benady asks.

We can't offer advice on new tech to clients if we haven't tried it ourselves

With January's CES now a fading memory, the technology trends that emerged may seem miles from reality. But reinventing the future of media relies on engaging with the kernels of opportunity emerging from the jungle of gadgets and gizmos in Las Vegas.

A five-step guide to running global social media business

MRY UK's managing director Nadya Powell explains how agencies can ensure year one is not the last.

Tech viewpoint on contextual advertising

Contextually personalised advertising is not new. However, intelligent technology and big data are about to take this effective form of advertising to a whole new level.

PPA plots Thinkbox-style marketing agency for magazines

Kevin Costello, the chairman of the Professional Publisher's Association and chief executive of Haymarket Media Group, today announced plans for an independent marketing agency to lobby for the consumer magazine industry.

Brands embrace World Cup fever with help from Twitter

As social media becomes awash with football chat, advertisers are finding ways to make a presence. By Catherine Turner.

Royal London Group sponsors Channel 5's One Day cricket

Channel 5 has secured mutual life and pensions company Royal London Group as sponsors of its One Day Series cricket highlights for 2014.

Magazine publishers will be hoping the future is bright with Project Orange

It is hoped that this week's annual get-together of the magazine industry will be nothing short of revolutionary. More than 500 media executives are expected at the PPA's Reinvented event: a name designed to convey the change that has already taken place across the business, although I'd argue something less complete - such as "Reinventing" - would be more appropriate.

Coming to a screen near you: Football, Fassbender and the Dinobots

Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season.

Trading desk debates often ignore the underlying technologies

Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan.

Why innovations in online video dictate a new approach to TV

TV, traditionally the blunt-edged weapon in the media agency's armoury, is becoming more rapier-like, and now it's time to rethink how it mixes with online video, says Neil Cunningham, head of digital at Cream UK.

How close can Route get to programmatic buying?

In an age dominated by performance marketing and programmatic buying, how is out-of-home's £19 million audience delivery system, Route, helping clients improve the efficiency of their investment? Mark Henson, head of business development at Primesight, explores.