Thursday 15 May 2014

Campaign Daily Fix - Amazon, VCCP, Dentsu Aegis, Sapient Nitro, Dare, Just Eat

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Latest news
Amazon kicks off Euro creative pitch
by James Swift,
15 May 2014, 07:00AM
Amazon kicks off Euro creative pitch
Amazon is looking for a creative agency to make a Europe-wide campaign to improve its public image.
VCCP opens shop for luxury brands
by James Swift,
15 May 2014, 07:00AM
VCCP opens shop for luxury brands
VCCP has launched an Anglo-French agency with offices close to St Pancras International and Paris Nord stations that will service luxury and premium brands.
Claire Beale: Perils of placing corporate greed over creative deed
by Claire Beale,
15 May 2014, 08:00AM
Claire Beale: Perils of placing corporate greed over creative deed
Now, where was I? Ah... creativity. I really wanted my first column back in this slot to be a thoroughly indulgent wallow in creativity, face buried sniff/taste deep into brilliant work. But then the Publicis-Omnicom merger collapsed, and creativity ...
Publicis/Omnicom split could lead to agency price war
by Louise Ridley,
15 May 2014, 07:28AM
Publicis/Omnicom split could lead to agency price war
The collapse of the Publicis Groupe and Omnicom merger could trigger an agency price war, according to financial analysts, who believe the deal never made financial sense.
Tracy De Groose to lead Dentsu Aegis UK
by Arif Durrani,
15 May 2014, 07:00AM
Tracy De Groose to lead Dentsu Aegis UK
Tracy De Groose, the chief executive of Carat UK, has been appointed to the newly created role of chief executive at Dentsu Aegis Network UK.
Agencies line up for Just Eat Euro creative
by James Swift,
15 May 2014, 07:00AM
Agencies line up for Just Eat Euro creative
Just Eat, the online takeaway service, is reviewing its European creative account after parting ways with VCCP.
Dare recruits 'be more dog' creatives from VCCP
by Maisie McCabe,
15 May 2014, 07:00AM
Dare recruits 'be more dog' creatives from VCCP
Dare has hired Ben Daly and Nathaniel White, the VCCP team behind O2's "be more dog" campaign, to join its creative department.
ITV signs deal with Sony to be World Cup sponsor
by Arif Durrani,
15 May 2014, 08:00AM
ITV signs deal with Sony to be World Cup sponsor
ITV is believed to have landed Sony as a multimillion-pound sponsor for this summer's World Cup and is in final talks to secure alcohol and finance brands.
Promoted
The World's Leading Indpendent Agencies 2014: The Jupiter Drawing Room
by Joanne Thomas,
09 April 2014, 09:54AM
The World's Leading Indpendent Agencies 2014: The Jupiter Drawing Room
How we helped to create a corporate identity for Virgin, an inspirational company that has always inherently challenged the 'rules'.

________

Latest Work

Oscar Mayer "The Unsung Bacon Story" by 360i
14 May 2014, 04:23PM
Oscar Mayer
It takes guts for a brand to be self-deprecating. In most cases, there s everything to lose but, when done right, it can disarm the most cynical audiences. Think Skoda or Pot Noodle. Oscar Mayer s campaign for its turkey bacon may not be quite like t...
KFC "stairs" by Bartle Bogle Hegarty
14 May 2014, 01:55PM
KFC
KFC has released another TV ad seeking to make an emotional connection with audiences. Bartle Bogle Hegarty created "stairs", which continues a style that was established in last month s "bus" spot. It shows a man progressing through the different st...
Fentimans "the original adult soft drink" by Sell! Sell!
14 May 2014, 12:28PM
Fentimans
Fentimans first TV ad introduces a myriad of sordid Edwardian-era characters, reflecting the brand s early-20th-century origins. The independent agency Sell! Sell! created the campaign, in which a series of well-to-do men and women fail to repress t...

Also in the news

Govt may review agency rosters
by James Swift, 15 May 2014, 12:00AM
SapientNitro captures Let There Be Beer task
by Louise Ridley, 15 May 2014, 07:00AM
Macmillan calls pitch for fundraising brief
by Louise Ridley, 15 May 2014, 08:00AM
AnalogFolk London appoints JWT's Pinnell to lead strategy
by Maisie McCabe, 15 May 2014, 08:00AM
Better Together holds last-ditch ad agency talks ahead of Scottish referendum
by Maisie McCabe, 14 May 2014, 12:11PM
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