Thursday, 15 May 2014

Breaking news from Brand Republic - Carphone Warehouse and Dixons confirm £3.8bn merger; Diageo; Brandalism; Rajar; Publicis/Omnicom

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Carphone Warehouse and Dixons confirm £3.8bn merger
Carphone Warehouse and Dixons confirm £3.8bn merger
by Alex Brownsell
15 May 2014, 09:25AM
Dixons Retail and Carphone Warehouse have confirmed they are to merge to form a £3.8bn business, with the aim of creating a "seamless experience" for customers.
Diageo takes axe to regional marketing layer amid £200m cost-cutting drive
Diageo takes axe to regional marketing layer amid £200m cost-cutting drive
by Gemma Charles
15 May 2014, 09:03AM
Diageo is axing its regional marketing structure across its emerging markets, in a move that will also lead to 14-year veteran Philip Gladman leaving the business.
Brandalism is back with 365 ad takeovers in just two days
Brandalism is back with 365 ad takeovers in just two days
by Loulla-Mae Eleftheriou-Smith
15 May 2014, 09:16AM
Brandalism has enlisted 40 artists to create what it claims is the biggest unauthorised takeover of outdoor advertising, targeting 10 UK cities in two days.

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Rajar Q1 2014: Heart reclaims top national commercial spot
Rajar Q1 2014: Heart reclaims top national commercial spot
by Madga Ibrahim
15 May 2014, 09:41AM
Heart proved to be the national commercial radio behemoth in the first quarter of 2014, reclaiming its position as the biggest national commercial brand after its weekly reach increased by 26.2 per cent to 9.1 million listeners.
Publicis/Omnicom split could lead to agency price war
Publicis/Omnicom split could lead to agency price war
by Louise Ridley
15 May 2014, 07:28AM
The collapse of the Publicis Groupe and Omnicom merger could trigger an agency price war, according to financial analysts, who believe the deal never made financial sense.
VCCP opens shop for luxury brands
VCCP opens shop for luxury brands
by James Swift
15 May 2014, 07:00AM
VCCP has launched an Anglo-French agency with offices close to St Pancras International and Paris Nord stations that will service luxury and premium brands.


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