| The winners and losers with Beacon technology | | Viv Craske | | 23 May 2014, 9:30AM |  Personalised loyalty offers, footfall tracking, storytelling in-store - here are three ways that beacon technology can deliver value.
While it's still something of a novelty in UK retail, Beacon technology is on the rise and you should expect to see it coming to a store near you in the very near future. Eat, Coca-Coca, The Swan Shopping Centre in Eastleigh and William Hill have all trialed the technology and have reported some excellent results.
| | | | | | | Five ways to improve your Facebook reach organically | | Ben Austin | | 23 May 2014, 8:05AM |  To the average Facebook user it may come as a surprise that content shared from brands you've liked does not automatically make it to the newsfeed. To the seasoned social professional, it's all too apparent and something of a sore point.
| | | | Curiosity is an interesting beast | | Jeremy Garner | | 23 May 2014, 5:25AM | It may have killed the cat, but a lack of it can sometimes be responsible for leading unsuspecting creatives towards a sticky end, too. That’s because with so many touchpoints available to extend the arms of an idea out to different audiences, the importance of curiosity as a character trait within digital creative thinkers is more pertinent than ever. It’s basically a question of bringing expansive thinking to where, just a few years ago, it was all about being reductive.
| | | | | Social news from Brand Republic | | | | | | | | | | | | |
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