| Should we really be Using Instagram Now? | | Gabrielle Sillars | | 15 May 2014, 10:25AM |  Forrester's recent "Use Instagram Now" report presents a strong case for brands focusing on the platform where engagement rates are reportedly 58 times higher than Facebook and 120 times higher than Twitter.
| | | | The shady world of sound-alikes in brand campaigns | | Alison Corbett | | 15 May 2014, 10:18AM |  In the world of music licensing, it is often the case that when a brand wants to use a specific song for its latest campaign, the artist either won't license their material for the project or asks for a fee that is outside of the brand's budget. It doesn't have to be the case that all is lost at this stage as there are options available, but the riskiest is the 'sound-alike.'
| | | | | | | Digital Sizzle co-founder Bryce Keane on BBQs, beards and Brainient | | Rachel Bull | | 14 May 2014, 11:28AM |  Today The Wall met Aussie gent Bryce Keane over a morning caffeine shot. Keane is a director at PR and social agency Albion Drive, and a founder of 3beards – a group of facial hair-heavy chaps who organise start-up community events including Silicon Drinkabout (now present in nine cities around the world) and Digital Sizzle. The barbecue, booze and business mash-ups began three years ago, and have gone from hosting 100 revellers to more than 1,000.
| | | | | Social news from Brand Republic | | | | | | | | | | | | |
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