| | | | Do French Connection and Adam Lallana have something in common? | | Matt Bennett | | 27 May 2014, 9:20AM |  So French Connection has unveiled Adam Lallana as the new face of their first ever pre-fall men's range. Good news? It is for them.
Lallana is not only in Roy Hodgson’s 23-man squad for Brazil, he’s also been one of the best performers in the past Premier League season and is linked with a high profile move to Liverpool FC. Good news indeed as when it comes to endorsement deals, timing is absolutely crucial.
| | | | Gmail vs Pinterest? This time, it's visual | | Dela Quist | | 27 May 2014, 9:05AM |  ‘One picture is worth a thousand words’, so the Chinese proverb goes. This mantra has been under the spotlight more than ever in recent times, with brands subject to an ever-growing intrigue as to how they can best capitalise on increased consumer usage of photo sharing platforms such as Pinterest.
| | | | The winners and losers with Beacon technology | | Viv Craske | | 23 May 2014, 9:30AM |  Personalised loyalty offers, footfall tracking, storytelling in-store - here are three ways that beacon technology can deliver value.
While it's still something of a novelty in UK retail, Beacon technology is on the rise and you should expect to see it coming to a store near you in the very near future. Eat, Coca-Coca, The Swan Shopping Centre in Eastleigh and William Hill have all trialed the technology and have reported some excellent results.
| | | | | Social news from Brand Republic | | | | | | | | | | | | |
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