| Luxury fashion: how millennials are breaking shopping habits | | Daniela Cecilio | | 05 January 2015, 11:38AM |  It has been predicted that by 2026, the main consumers of luxury goods will be millennials – or Generation Y(outube).
While generation Y workers represent a modest 25% of the world's population at the moment, they will be the main consumers of luxury brands in the near future, reaching senior and top positions in their professional lives. Time for traditional luxury brands to ask the question: how do we address this digital savvy generation?
| | | | Viewability, automation and changing expectations - a year in video | | Mauricio Leon | | 05 January 2015, 9:28AM |  "Sometimes you gotta go back to actually move forward." It's a tad ironic that even as Matthew McConaughey broke the mold and defied the traditional stereotype of A-list celebrities performing in video advertisements, he perfectly captured what marketers need to do to ensure that 2015 is as memorable as last year.
| | | | Why creativity and data will get even closer in 2015 | | Sacha Berlik | | 05 January 2015, 9:17AM |  Have Math Men dominated over Mad Men? It might seem increasingly so.
However, here are five reasons we think marketing shouldn't be divided into two camps:
1. Programmatic is efficient at identifying audiences, and the best way to reach them. Thanks to recent enhancements in creative optimisation technology, data-driven decisioning can be applied to the actual ads consumers see, enabling marketers to launch 1:1 initiatives at scale.
| | | | 5 content marketing predictions for 2015 | | Steve Sponder | | 19 December 2014, 8:30AM |  More budget was shifted into content marketing in 2014, but next year brands will need to look at the strategy behind that investment and the results they're getting for it.
There are several areas they might have missed; things they either need to visit or revisit; and places to consider putting test budgets in place.
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