Tuesday, 6 January 2015

Breaking news from Brand Republic - The Super Bowl, Samsung, Foxy Bingo, Havas, Northern & Shell

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Doritos shortlists 10 films for $1m Super Bowl contest
Doritos shortlists 10 films for $1m Super Bowl contest
by Daniel Farey-Jones
06 January 2015, 09:10AM
Film-makers from the UK, Australia and Canada will go up against six US entrants in snack brand Doritos' annual popular vote to decide which two ads it will air during the Super Bowl next month.
Samsung developing 'smell sensors' in internet of things drive
Samsung developing 'smell sensors' in internet of things drive
by Sara Spary
06 January 2015, 08:39AM
BK Yoon, Samsung's chief executive officer and president, has revealed the business is working on developing a sensor that can detect smells, at the Consumer Electronics Show in Las Vegas.
Foxy Bingo TV ad introduces 'slicker, hipper look'
Foxy Bingo TV ad introduces 'slicker, hipper look'
by Gurjit Degun
06 January 2015, 08:45AM
Foxy Bingo, the online bingo site, is unveiling a makeover for its brand character Foxy in a multi-million pound campaign, which includes a TV spot and additional online films.

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Havas partners Universal Music Group to offer insight on music fans
Havas partners Universal Music Group to offer insight on music fans
by Gurjit Degun
05 January 2015, 05:05PM
Record label Universal Music Group has partnered with ad group Havas to share data to create new marketing opportunities for clients.
Northern & Shell in search for head of digital
Northern & Shell in search for head of digital
by Daniel Farey-Jones
05 January 2015, 03:50PM
Express Newspapers and OK! Magazine owner Northern & Shell is recruiting for a head of digital to replace Nick Bradley following Jason Mawer's switch from commercial director to digital consultant.
Johnnie Walker takes us step by step through 2015 in US TV spot
Johnnie Walker takes us step by step through 2015 in US TV spot
by Ben Bold
05 January 2015, 02:49PM
Feeling the January blues and embarking on a month of alcoholic abstention? Then ditch your plans, pour yourself a Johnnie Walker and watch this stylishly cheering US TV ad for the famous whisky brand.
Aldi rolls out #AldiChallenge campaign to encourage shoppers to swap
Aldi rolls out #AldiChallenge campaign to encourage shoppers to swap
by Sara Spary
05 January 2015, 12:04PM
Discounter Aldi has rolled out a month long social media campaign to encourage consumers to shop at Aldi instead of at its competitors.
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