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| | | | | Two of the UK's most reviled celebrities, Katie Price and Piers Morgan, make fun of themselves in a new campaign for the Lotto. | | | | | | Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches tonight. | | | | | | The Alzheimer's Society has a launched a campaign written by the granddaughter of a couple living with dementia, which aims to inspire people to take part in the charity's Memory Walk. | | | | | | Mike Cullis, the managing director of Soul, looks at whether young, independent direct agencies face the same difficulties as above-the-line shops. | | | | | | Lucky Generals has hired Pete Lewis, Fallon London's former head of design, as it bulks up after two big account wins. | | | | | | Global Functional Drinks AG, a soft and energy drinks maker, has appointed The Village Communications as its media partner as it looks to establish itself in the UK this summer. | | | | | | Carling has released an ad in the UK to get football fans excited for the next season. | | | | | | A commercial broadcaster has the potential to improve on the BBC's coverage of the Olympics, says MediaCom's head of sport for Europe, Middle East and Africa. | | | | | | Innovation roles should be placed at the heart of ad agencies to support the creative teams, according to Johnny Spindler, the chief innovation officer at AMV BBDO. | | | | | | Can brands really expect to make content that is created for the sole purpose of entertainment? Maybe they already have, says Genius Steals co-founder. | | | | | Latest Work | | | | | Mondelez International has put out a £10 million marketing campaign for its new Ritz Crisp & Thin snacks. | | | | |
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