Monday, 6 July 2015

Katie Price and Piers Morgan star in Lotto campaign, Asda launches TV ad, Lucky Generals hires new design head

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Katie Price and Piers Morgan play up the hate in Lotto campaign
by James Swift,
06 July 2015, 10:28AM
Katie Price and Piers Morgan play up the hate in Lotto campaign
Two of the UK's most reviled celebrities, Katie Price and Piers Morgan, make fun of themselves in a new campaign for the Lotto.
Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad
by Omar Oakes,
06 July 2015, 09:40AM
Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad
Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches tonight.
The Alzheimer's Society launches Walk for World Without Dementia campaign
by Omar Oakes,
06 July 2015, 11:04AM
The Alzheimer's Society launches Walk for World Without Dementia campaign
The Alzheimer's Society has a launched a campaign written by the granddaughter of a couple living with dementia, which aims to inspire people to take part in the charity's Memory Walk.
Young and independent: can newer 'direct' agencies be successful on their own?
by Mike Cullis,
06 July 2015, 08:00AM
Young and independent: can newer 'direct' agencies be successful on their own?
Mike Cullis, the managing director of Soul, looks at whether young, independent direct agencies face the same difficulties as above-the-line shops.
Lucky Generals hires Fallon's former design head
by James Swift,
06 July 2015, 07:56AM
Lucky Generals hires Fallon's former design head
Lucky Generals has hired Pete Lewis, Fallon London's former head of design, as it bulks up after two big account wins.
The Village Communications wins media work for challenger soft drink maker
by Omar Oakes,
06 July 2015, 07:54AM
The Village Communications wins media work for challenger soft drink maker
Global Functional Drinks AG, a soft and energy drinks maker, has appointed The Village Communications as its media partner as it looks to establish itself in the UK this summer.
Carling ad aims to build anticipation for new football season
by Brittaney Kiefer,
03 July 2015, 02:12PM
Carling ad aims to build anticipation for new football season
Carling has released an ad in the UK to get football fans excited for the next season.
Discovery's partnership with the IOC spells gold for brands
by Misha Sher,
06 July 2015, 09:53AM
Discovery's partnership with the IOC spells gold for brands
A commercial broadcaster has the potential to improve on the BBC's coverage of the Olympics, says MediaCom's head of sport for Europe, Middle East and Africa.
Innovation must be at heart of agency, says AMV BBDO's Johnny Spindler
by Gurjit Degun,
06 July 2015, 09:10AM
Innovation must be at heart of agency, says AMV BBDO's Johnny Spindler
Innovation roles should be placed at the heart of ad agencies to support the creative teams, according to Johnny Spindler, the chief innovation officer at AMV BBDO.

Coca-Cola Studios present ...

by Faris Yakob
06 July 2015

Can brands really expect to make content that is created for the sole purpose of entertainment? Maybe they already have, says Genius Steals co-founder.

Also in the news

Amazon pushes Prime membership with one-day event to rival Black Friday
by Ben Bold, 06 July 2015, 09:02AM
School of Unilever: learn how they approach creativity, start-ups and omni-connectivity
by Rachel Barnes, 06 July 2015, 08:57AM
We get the scoop on whether Ben & Jerry's licks rival ice-cream brands on social media
by Staff, 06 July 2015, 07:00AM
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Ritz Crisp & Thin "puttin' on the Ritz" by Mother
06 July 2015, 09:14AM
Ritz Crisp & Thin
Mondelez International has put out a £10 million marketing campaign for its new Ritz Crisp & Thin snacks.
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