Six lessons in content marketing from global CMOs + Paddy Power, Unilever & Lotto

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Marketing Daily , 06th July 2015

Find your cultural white space: six lessons in content marketing from global CMOs Paddy Power facing investigation over 'immigrant lorry' campaign School of Unilever: learn how they approach creativity, start-ups and omni-connectivity Katie Price and Piers Morgan play up the hate in Lotto campaign Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad Why designers might be founding the next billion-dollar start-ups Marketers make strong showing in influential '35 women under 35' list Amazon pushes Prime membership with one-day event to rival Black Friday Wimbledon online game makes data entry fun Travelodge puppet show ad hits all the right notes Woodlice-cream anyone? The Economist hands out frozen treats containing insects Jayne Hardy, founder and chief executive, The Blurt Foundation Cat Turner & Bridey-Rae, joint CEO and co-founder, Cult LDN JOBS BOARD Solution Consultant - Online Advertising , Career Moves Group£16.53 - £29.46 per hour + dep on exp , London Packaging Artworker , become£24-28K , Manchester, Greater Manchester Account Manager , become£25K , Manchester, Greater Manchester Senior Marketing Executive , EMR | Specialist Marketing Recruitment£23000 - £27000 per annum , East Riding of Yorkshire Lead Trading/Pricing Manager - Retention , Three£Competitive + 20% bonus , Maidenhead, Berkshire

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