Monday, 6 July 2015

Media AM - NME to become a free magazine; Discovery's partnership with the IOC spells gold for brands; Cannes 2015: The rise of the machines?

Media AM Bulletin

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Media AM Bulletin
06th July 2015
NME to become a free magazine after 63 years
NME to become a free magazine after 63 years
Time Inc's 63 year old music brand, NME, is to become a free weekly magazine from September and its digital output will be broadened to also include film, fashion, television, politics, gaming and technology.
Discovery's partnership with the IOC spells gold for brands
Discovery's partnership with the IOC spells gold for brands
A commercial broadcaster has the potential to improve on the BBC's coverage of the Olympics, says MediaCom's head of sport for Europe, Middle East and Africa.
Cannes 2015: The rise of the machines?
Cannes 2015: The rise of the machines?
Sapient Nitro's chief strategy officer for Europe says we are still a long way from seeing a machine win a Film Lion using an algorithm.
Katie Price and Piers Morgan play up the hate in Lotto campaign
Katie Price and Piers Morgan play up the hate in Lotto campaign
Two of the UK's most reviled celebrities, Katie Price and Piers Morgan, make fun of themselves in a new campaign for the Lotto.
MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list
MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list
Six of the brightest up-and-coming stars from the world of media and marketing have made Management Today's list of 35 high-flying women under 35.
The Thinkbox TV Planning Awards - video
The Thinkbox TV Planning Awards - video
Watch the video from the Thinkbox TV Planning Awards, held in association with Campaign and Media Week, where PHD and Drum stole the show.
WPP to launch Cuba office as part of Latin America expansion
WPP to launch Cuba office as part of Latin America expansion
WPP is about to set up a shop in Cuba, in an unprecedented move amid improving relations between the island nation and the US.
Twitter needs to unlock its data to drive growth
Twitter needs to unlock its data to drive growth
Only by providing the media sector with data and insight can the platform begin to increase revenue, David Benady writes.
Judging awards brings home the pace of change
Judging awards brings home the pace of change
At some point in your career, you will be sitting with an industry luminary and they will begin to moan about the endless days they have spent sitting in darkened rooms, judging awards.
Cannes hosts marriage of old and new media
Cannes hosts marriage of old and new media
Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show.
Digital advertising needs to confront issues of trust
Digital advertising needs to confront issues of trust
It was not long before talk in Cannes last week turned to the small matter of the $25 billion media business up for grabs in a series of global account reviews.
Should clients have access to agency digital analytics?
Should clients have access to agency digital analytics?
Has Nestlé opened a can of worms by saying brands should look at their own programmatic data, Gurjit Degun asks.
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Latest blogs
Embrace the passion of sports viewers this summer
Embrace the passion of sports viewers this summer
We're set for an outstanding summer of sport, and among those waiting in anticipation is John Litster, managing director of Sky Media.
Brands need to embrace their new roles as publishers
Brands need to embrace their new roles as publishers
How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores.
How to build influence in a multi-platform media world
How to build influence in a multi-platform media world
What are the key ingredients a multi-platform business media owner needs to build significant influence with a priority audience group? Matt Teeman, commercial director, Bloomberg Media, EMEA shares his thoughts.
Why is Martin Sorrell not buying Richard Desmond's book?
Why is Martin Sorrell not buying Richard Desmond's book?
WPP's founder and chief executive Martin Sorrell has no plans to read Richard Desmond's new book, The Real Deal, but why?
The revolution will be journalised
The revolution will be journalised
This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports.
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