Asda brings back 'pocket tap', Lucky Generals hires Fallon's former design head and The Village Communications wins media work for challenger soft drink maker

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Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad 04 July 15, Omar Oakes Asda has brought back its familiar pocket tap of years gone by in its new TV ad campaign that launches tonight.   Lucky Generals hires Fallon's former design head 06 July 15, James Swift Lucky Generals has hired Pete Lewis, Fallon London's former head of design, as it bulks up after two big account wins.   The Village Communications wins media work for challenger soft drink maker 06 July 15, Omar Oakes Global Functional Drinks AG, a soft and energy drinks maker, has appointed The Village Communications as its media partner as it looks to establish itself in the UK this summer.   MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list 06 July 15, Omar Oakes Six of the brightest up-and-coming stars from the world of media and marketing have made Management Today's list of 35 high-flying women under 35.   P&G brand chief: 'Content' is overused and under-defined, I'm a big fan of 'advertising' 03 July 15, Gemma Charles Marc Pritchard, P&G's global marketing and brand building officer, caught up with Marketing during the Cannes Lions festival. Among other issues he gave his views on why being at a big company is good... read more   Breakfast Briefing: Colman's tones down mustard, London 2012 'legacy' squandered 06 July 15, Ben Bold Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the news about Colman's toning down of its flagship English mustard and... read more   Young and independent: can newer 'direct' agencies be successful on their own? 06 July 15, Mike Cullis Mike Cullis, the managing director of Soul, looks at whether young, independent direct agencies face the same difficulties as above-the-line shops.   We get the scoop on whether Ben & Jerry's licks rival ice-cream brands on social media 06 July 15, Staff Ben & Jerry's, the Unilever-owned ice-cream brand known for its social conscience and mission to effect positive change, tends to adopt a US-centric approach to managing its social media presence.   Find your cultural white space: six lessons in content marketing from global CMOs 06 July 15, Rachel Barnes As Unilever kicks off an ambitious content partnership with Vice's new millennial women's channel, what are the lessons marketers can learn from these two brands, plus content marketing insights from Visa,... read more   YouTube's #ProudToLove celebration of LGBT Pride Month exudes authenticity 03 July 15, Be On Social video experts Be On evaluate the latest viral campaign from YouTube.   Lee Cooper hires Kameleon for global strategy and creative work 03 July 15, Omar Oakes Lee Cooper, the denim brand, has appointed Kameleon as its lead strategic, creative and content marketing agency for its upcoming global work.   Action for Children hires Wieden & Kennedy 03 July 15, Kate Magee Action for Children has appointed Wieden & Kennedy London to be its lead creative agency.   Facebook confirms 'monetisation test' for media contributors 03 July 15, Arif Durrani Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.   MasterCard renews UEFA Champions League sponsorship for three more years 03 July 15, Shona Ghosh MasterCard has extended its 20-year sponsorship of the UEFA Champions League to include another three seasons, joining Heineken, Nissan, Pepsi, Adidas and UniCredit.   Direct Line's Winston Wolf returns to 'get the fudge out of Rog' 03 July 15, Gurjit Degun Direct Line, the insurance company, has launched another ad starring Harvey Keitel as Winston Wolf from Pulp Fiction.   Woodlice-cream anyone? The Economist hands out frozen treats containing insects 03 July 15, Shona Ghosh If you spot an Economist-branded ice cream trolley over the next week, run a mile.   Wimbledon online game makes data entry fun 03 July 15, Jonathan Shannon #MakeTheTeam by OgilvyOne UK gives tennis fans a glimpse of life as an IBM data capturer.                 Digital Executive (Full-Time / Permanent)   £29,081 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Regent's Park, London (Greater)   CRM Analyst, London, £38K - £42K + bens   £38-£42K + bens Direct Recruitment, London (Central), London (Greater)   Insight and Supporter Data Director   £80,000 - £85,000 per annum (more may be available for an exceptional candidate) National Trust, Swindon, Wiltshire   CRM - Campaign Manager   £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire   Partnerships Manager   £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire               See all jobs

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